Adda247 makes its fourth acquisition with placement preparation platform PrepInsta

Edtech startup Adda247 has acquired PrepInsta, a platform focused on placement preparation for engineering students, for an undisclosed sum.

With PrepInsta, Adda247 aims to strengthen its presence in both public and private sector job education programs. The financial details of the deal have not been disclosed.

Prior to this acquisition, Adda247 made three notable acquisitions – StudyIQ (a UPSC-focused ed-tech platform) in 2021, Veeksha (a 3D experiential learning company) in 2023 and Ekagrata (a CA Test-Prep platform) in 2024.

The Google-backed startup also recently launched its inaugural ESOP buyback plan, benefiting over 130 employees.

What does PrepInsta do?

Founded in 2019, PrepInsta offers preparation resources for roles like data scientist, software engineer, and full stack developer. The platform has a focus on emerging areas such as artificial intelligence (AI), machine learning (ML), and cloud computing.

PrepInsta has a strong pipeline of programs in areas such as Gen AI. AI/ML, Cloud, Data, and the broader Digital Landscape to help job aspirants prepare for careers in GCCs, GSIs and Digital Companies.

PrepInsta’s mission aligns with Adda247’s goal of addressing skill gaps in the technology sector and supporting job seekers with the necessary training for in-demand jobs.

Together, Adda247 and PrepInsta will work closely with job aspirants and enterprises towards building high quality talent for technology and digital companies.

Leadership comments

Atulya Kaushik, Co-Founder of PrepInsta, said, “We are excited about joining Adda247, the market leader in Test Prep that supports people’s career development across 35+ categories. Adda247’s user base also has many engineering students & freshers which will help us provide Tech & Digital Skilling Programs to Adda247’s more than 1.2mn paid users. Myself, co-founders Aashay Mishra and Manish Agarwal & the team are confident that we will be able to leverage Adda247’s digital footprint, mobile-first technology, and expertise in delivering outcome-focused learning to provide a better experience to our users & expand our use base significantly.”

Commenting on the acquisition, Bimaljeet Singh Bhasin, CEO, Skilling & Higher Education Business, Adda247, said, “PrepInsta is one of the most preferred platforms for aspirants preparing for jobs in Services or Product Driven Technology Companies. In the last 5 years, PrepInsta has helped over 1.2 lakh professionals prepare for careers in leading Tech Companies. This collaboration opens up opportunities for us to launch job-focused skilling initiatives across B2C, helping professionals build Tech and Digital careers, and Enterprises, helping organizations build high-quality talent.”

Adda247’s Growing Influence in the EdTech Sector

Since its founding in 2016 by Anil Nagar and Saurabh Bansal, Adda247 has grown significantly. The platform offers a variety of educational tools, including live online classes, on-demand video courses, mock tests, and e-books, with a special focus on government jobs.

The platform’s courses are available in 12 regional languages, allowing it to reach a wide audience across the country.

The company reported significant financial growth in 2023-24, with revenue jumping by 88% to Rs 243.39 crore, while its net loss narrowed by 66% to Rs 101 crore.