Aditya Birla Housing Finance partners with BharatPe to revolutionize secured lending

Aditya Birla Housing Finance Limited (ABHFL), a subsidiary of Aditya Birla Capital Limited, has partnered with BharatPe, a New Delhi-based fintech unicorn.

ABHFL is the first housing finance company to partner with BharatPe, offering streamlined access to secured lending through advanced digital solutions, significantly enhancing the user experience.

Offering secured lending products

The partnership will enable ABHFL to offer secured lending products, such as Home Loans (HL) and Loans Against Property (LAP), to BharatPe's network of over 1.3 crore merchants across more than 450 cities in India.

The partnership will focus on reaching merchants in Tier 2 and Tier 3 markets, aiming to support smaller businesses and entrepreneurs outside of major metropolitan areas.

By tapping into these regions, the partnership is expected to deliver customized, region-specific financial solutions to a broader audience, fulfilling the varied needs of BharatPe’s diverse customer base.

Digital integration for a seamless experience

Merchants will be able to access these loan products directly through the BharatPe app. The digital integration allows for a smoother application process, offering benefits like faster loan processing times, real-time updates, and enhanced transparency.

The streamlined approach is designed to make the loan application experience more user-friendly and efficient, aligning with ABHFL’s mission to provide accessible financial solutions tailored to customers' evolving digital habits.

Leadership comments

"This partnership with BharatPe enables us to expand our digital footprint while offering customised region-specific financial solutions to their vast digital ecosystem. It will empower a larger segment of the population to achieve their homeownership dreams with greater ease and efficiency. This initiative underscores our commitment to providing a happy home loan experience and strengthens our role as industry innovators to make homeownership achievable for a wider range of individuals," said Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance Ltd.

Nalin Negi, CEO of BharatPe, also highlighted the significance of this collaboration. He said, “I am excited about our partnership with ABHFL that enables us to offer two new types of secured loans—Home Loans and Loans Against Property. This partnership will allow us to provide digital-first, secured credit solutions that are region-specific for our merchant partners. It will enhance our engagement with merchants, helping them access credit for significant or once-in-a-lifetime purchases.”