After a $13 million fundraise, Chingari onboards Salman Khan as brand ambassador and investor

• Earlier this week, Chingari had raised $13 million in a funding round from mobile entertainment solution provider OnMobile.
• Meanwhile, Actor Salman Khan has joined the startup as a brand ambassador and an investor.
• The details of the investment were not disclosed.

After a $13 million fundraise, Homegrown short video app Chingari is again making news after announcing that it has onboarded actor Salman Khan as a brand ambassador and an investor. Although, the details of investment made by Salman Khan were not disclosed.

Earlier this week, Chingari had received $13 million (about Rs 95 crore) in a funding round from Bengaluru-based mobile entertainment solution provider OnMobile in exchange for a 10% stake. To date, the startup has raised over Rs 100 crore in its funding rounds.

Commenting on the development, Sumit Ghosh, co-founder & CEO, said, “This is a really significant partnership for Chingari, our ethos is to reach out to every state of Bharat and it’s our pleasure to have Salman Khan on board as one of our global brand ambassadors and investors."

The founder believes that the association will help Chingari to scale greater heights in the near future. “We wanted a brand ambassador who is in tune with the pulse of the nation, and Salman Khan in many senses cut across all genres and geography and is the best choice to be the face of the brand," said, Aditya Kothari, Co-Founder & CSO, Chingari.

Deepak Salvi, Co-Founder & COO, Chingari, said, "we believe that Salman’s mass appeal will help us attract more users onto the platform."

Also Read: Chingari receives $13 million funding from telecom firm OnMobile

"This engagement with Chingari will give an opportunity to a lot of users to showcase their unseen talent and give way to the next set of digital stars in India," said, Vikram Tanwar, co-founder of UBT, Khan’s talent management firm.

Speaking on the association with Chingari, Actor Salman Khan, said, "I like how Chingari has shaped in such a short span of time, into a platform for millions from rural to urban to showcase their unique talents and be seen by another million in no time."

Chingari, which currently has 56 million users on its platform, has already partnered with Bengali streaming service Hoichoi and Ekta Kapoor's AltBalaji to provide more content clips accessible to its users.

It counts iSeed, FJ Labs, Village Global, Republic Labs, AngelList India, and angels Jasminder Gulati, Guy Lelouch, Fabrice Grinda, and Brian Norgard as investors.

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