After Paytm, Google Sends Notice To Zomato And Swiggy For Violating Playstore Guidelines

• Google has issued a notice to the online food aggregators apps Zomato and Swiggy for violating the play store guidelines.
• Earlier digital wallet company Paytm had received the notice from Google for violating the play store guidelines.
• Zomato acknowledged the notice and told it is unfair.

After Paytm, Google sends notice to online food aggregator apps Zomato and Swiggy for violating the Google play store guidelines on their platform.

Google stated in the notice that both of these apps were using the in-app gamification feature, which is strictly against the Google play store guidelines.

Responding to the notice, Zomato said it is unfair. While Swiggy has temporarily blocked its in-app gamification feature and is in conversation with Google to resolve the issue.

The notice came after when Zomato introduced Zomato Premier League (ZPL) on its application. “We are a small company and have already realigned our business strategy to comply with Google’s guidelines. We will be replacing Zomato Premier League with a more exciting program by this weekend,” said, Zomato.

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Earlier the connection between Dream11 and Paytm lead to the temporary ban of the Paytm app from the Google play store.

“We don’t allow online casinos or support any unregulated gambling apps that facilitate sports betting. This includes if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes, it is a violation of our policies,” said Google.

Vijay Shekhar Sharma, Founder & CEO of Paytm, in an interview with ET, said Google is enforcing the ban on their random choice without having appropriate regulatory consultations.

According to the TC, Indian developers and startups are in conversation to build an alliance to launch the Indian app store.

Moreover, Many startups and companies have added in-app gamification feature to enhance the customer engagement, and boost the platform growth. Google is yet to comment on this.

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