Agilitas Sports acquires exclusive licence of Lotto for India and other markets

Agilitas Sports, an Indian sportswear and athleisure company, has acquired exclusive rights to design, manufacture, and distribute products for the Italian sports brand Lotto in India and Australia. 

The rights were obtained from New York-based investment firm WHP Global. This strategic move is set to expand to South Africa soon, underlining Agilitas' growth ambitions in key global markets.

Management and expansion plans

The CEO of Agilitas Sports, Abhishek Ganguly, stated that the acquisition of the Lotto brand license is a pivotal step towards achieving sustainable growth and significant market impact.

The company plans to introduce Lotto products in these regions by early 2025, leveraging state-of-the-art manufacturing processes and cutting-edge technology.

“We are excited to launch our first consumer brand license, Lotto. Through this 40-year license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand,” Abhishek Ganguly, chief executive officer of Agilitas Sports.

“We aim to build an agile product creation cycle and supply chain that is vertically integrated from manufacturing to retail. This would enable us to react quickly to consumer insights and the latest trends in a nimble manner,” added Ganguly.

Investment and development

Agilitas Sports is set to invest heavily in various business aspects, including a dedicated management team, research and development, and supply chain enhancements.

The recent acquisition of Mochiko, an Indian sports footwear manufacturer, emphasizes its commitment to strengthening manufacturing capabilities in India. Mochiko has already established a dedicated factory in Noida, geared towards producing Lotto-branded products.

Distribution strategy

The company will adopt a comprehensive distribution strategy that includes direct-to-consumer online channels, exclusive brand outlets, shop-in-shops, and online marketplaces. The strategy aims to ensure that Lotto products are accessible across multiple retail touchpoints right from the first year of launch.

Future goals and partnerships

Looking forward, Agilitas Sports plans to boost Lotto’s market presence and engage consumers through marketing campaigns and partnerships with athletes, clubs, designers, artists, and musicians.

“We are delighted to embark on this journey with Agilitas Sports. Its dedicated focus on the sportswear industry, and a profound belief in India’s promising future as well as other markets like Australia and South Africa, is in line with our core mission of growing the Lotto brand globally,” said Stanley Silverstein, chief commercial officer at WHP Global.

“We are thrilled to collaborate with Agilitas’ dynamic team to amplify Lotto’s presence in pivotal global markets, particularly in soccer and racket sports hotspots like India and Australia. Together, we’re poised to elevate the brand’s reach and impact, bringing the spirit of Lotto to even more enthusiasts worldwide,” said Margaret Kivett, senior vice president of WHP Global’s athletic vertical.