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Agritech startup DeHaat acquires farm advisory platform AgriCentral

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Sumit Vishwakarma
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Shashank Kumar, Co-founder & CEO, DeHaat

Shashank Kumar, Co-founder & CEO, DeHaat

DeHaat, a homegrown Agritech platform, today announced the acquisition of Olam Agri-owned AgriCentral, a farm advisory platform, through a Business Transfer Agreement (BTA) in an all-cash deal.

The strategic acquisition is expected to enhance DeHaat’s bouquet of digital farmer services, extend its outreach to these farmers, and solidify its position in the market.

What does AgriCentral do?

Founded in 2018, AgriCentral is an Olam backed & incubated app-based platform for Indian farmers and has emerged as one of the largest digital advisory platforms with over 10 million users.

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The platform today serves farmers through features like real-time crop price data, personalized crop planning, crop health diagnostics and community interaction platforms. It harnesses state-of-the-art technologies such as global positioning, satellite imagery, big data analytics, machine learning and image analytics to usher farmers into the era of digital farming.

Empowering farmers in leveraging technology

DeHaat said that the latest acquisition aligns with its mission to empower farmers in leveraging technology to enable better decision making across the crop life cycle.

The integration will further strengthen DeHaat’s digital capability to offer holistic solutions across crop advisory, input supply, and market linkages, the release notes.

Post the acquisition, the startup will be serving an overall base of over 12 million farmers across the country, quadrupling the farmer network benchmark it had set for itself by 2024.

DeHaat's market presence

Founded in 2012, DeHaat is an agritech platform that provides 360-degree farming solutions, including advisory, quality input delivery, and market linkages.

The startup claims to operate in over 12 states and has built an extensive network of over 15,000 micro-entrepreneurs and serves more than 2.8 million farmers across India.

"AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full-stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanization, insurance, and cattle advisory to enhance the livelihoods of our farmers. With this integration, we reinforce our commitment to bringing transparent and direct access to farmers in the $500 billion Indian agriculture sector," said Shashank Kumar, Co-founder & CEO, DeHaat.

Commenting on the acquisition, Ramanarayanan Mahadevan, CEO of Jiva AG PTE, said ‘At AgriCentral, our mission has always been to leverage technology to enhance the lives of Indian farmers, and we take immense pride in having reached over 10 million farmers through our platform. I am confident that DeHaat will further scale the impact, providing farmers on the AgriCentral platform with better access to a comprehensive range of agricultural value chain services. It is incredibly fulfilling to reflect on the role we’ve played in advancing the Indian agri- tech landscape."

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