Agritech startup Gramophone elevates Navneet Singh Batra to the role of co-founder

Agritech startup Gramophone has elevated Navneet Singh Batra to the role of co-founder.

Batra, who has over a decade of experience in the FMCG and agriculture industries, has been a significant contributor to the company's growth and market presence.

The move aims to leverage his extensive experience to further drive Gramophone’s mission to empower farmers through innovative technology.

Navneet Singh Batra’s new role

In his new role as co-founder, Batra will lead Gramophone’s sales and marketing strategies. His responsibilities include expanding into new markets, scaling marketing efforts, optimizing customer acquisition strategies, and enhancing profit margins.

Batra's expertise in distribution channels and markets has been pivotal to Gramophone's success, and his promotion reflects the company's commitment to furthering its impact in the agricultural sector.

“Gramophone’s mission to empower farmers through innovative technology aligns perfectly with my passion for transforming the agricultural landscape. I look forward to leveraging my experience in sales and marketing to enhance our market presence, drive growth, and expand our reach. Together, we will continue to support and uplift the farming community, ensuring they have access to the best resources and guidance throughout their journey,” said Navneet Singh Batra.

What does Gramophone do?

Gramophone offers an Intelligent Farming Platform that manages the entire farmer experience, from providing agronomy advice to supplying farm inputs through a wide distribution network.

The platform serves 50,000 villages and collaborates with 2 million farmers and retailers, guiding them through every stage of the crop cycle, from seed selection to input optimization.

“We are excited to welcome Navneet Singh Batra as Co-Founder. Navneet’s extensive experience in the FMCG and Agri-Input sectors, combined with his proven track record of driving growth and innovation, makes him an invaluable addition to our leadership team. His strategic insights and expertise in marketing will be instrumental as we continue to expand Gramophone’s reach and impact. We are confident that with Navneet on board, we will further strengthen our commitment to supporting farmers and transforming the agricultural ecosystem in India," said Tauseef Khan, Co-founder and CEO of Gramophone.

Batra’s past experience

Before his promotion, Batra served as the Business Head at Gramophone, where he played a crucial role in boosting revenue and profitability.

He oversaw category management and retailer financing, launched the B2B retailer business, managed marketing efforts, and strategically pivoted the business model towards profitability. 

His previous roles include leading marketing at nurture.retail and driving digital sales by onboarding thousands of retailers nationwide. At JioMart, he spearheaded programs to modernize Kirana stores and managed merchant onboarding, business margins, and transactions via targeted marketing.