Bengaluru-based artificial intelligence-driven beauty and personal care brand CureSkin has raised $5 million in a new financing round to grow its technology platform by growing its customer base and expanding into adjacent categories.
JSW Ventures led the new series A round with participation from Sharrp Ventures, SenseAI, and other existing investors. Founded in 2017 by two ex-Google employees Guna Kakulapati, Rama Rajanna, and dermatologist Charu Sharma, CureSkin’s platform leverages AI technology to analyze users’ skin conditions with high accuracy and recommends a personalized treatment kit and care plan.
The startup says it is addressing these concerns by offering expert-designed personalized regimens through its tech-enabled platform. The CureSkin app enables users to take photos and instantly get AI analysis for acne, dark spots, pigmentation, wrinkles, and others for free.
Its technology is built using a database of millions of images that detect skin conditions with a high level of accuracy across different skin types. Once the analysis is complete, CureSkin prepares a personalized safe, and effective treatment that can be purchased through in-app transactions.
Additionally, For users with good skin, the app suggests a dermatologist-designed plan to maintain healthy skin and hair.
“There is a large market need for outcome-oriented, specialist care for skin and hair conditions. We believe that our data and technology-based approach to developing superior products and providing personalized advice will solve this problem and cater to every Indian’s skin, hair & personal care needs,” said Guna Kakulapati, Co-founder & CEO of CureSkin.
Speaking on the investment, Sachin Tagra, Partner at JSW Ventures, said: “CureSkin is a category creator in the technology-led beauty and personal care industry. The capital will help the company to continue scaling its operations, innovate on new products and build a stronger technology solution that will allow the brand to become a category leader.”
Prior to the current round, CureSkin had raised $500,000 in funding in January 2020 from SenseAI Ventures. SenseAI Ventures is an artificial intelligence venture fund that mainly invests in AI-focused startups.