AI-driven tech startup Logically raises $24M in funding to fight against misleading online information

London-based Logically.ai, an AI-driven startup fighting against harmful and misleading online information, has raised $24 million (approx. Rs 182 crore) in a funding round to scale its capabilities and drive growth across its three core markets in the US, UK, and India.

Vitruvian Partners led the new round with participation from Amazon Alexa Fund, and existing seed investors XTX Ventures and the Northern Powerhouse Investment Fund (NPIF), managed by Mercia Asset Management Plc.

Logically says it will focus on accelerating its technologies across AI, machine learning, and OSINT, and stay at the forefront of the fight against harmful and misleading online information and conspiracy-driven threats in critical areas such as election integrity, public health, and national security.

"Given the evolving threat landscape and the increasingly sophisticated technology being used by adversarial actors, this investment will help us continue to stay at the forefront of the fight against misinformation, funding further research and development of end-to-end technology solutions that really break down and combat information threats.," Lyric Jain, founder & CEO of Logically, said.

Founded in 2017 by MIT and Cambridge alum Lyric Jain, Logically combines advanced AI with human intelligence and expertise to tackle harmful and problematic online content at scale. The startup is aiming to enhance civic discourse, protect democratic debate and process, and provide access to trustworthy information. 

In March 2021, the AI-driven startup had launched its end-to-end threat intelligence platform, Logically Intelligence, offering both analytical capabilities and countermeasure deployment to tackle mis- and disinformation. In the same year, Logically announced official fact-checking partnerships in the UK with major social media platforms, TikTok, Facebook, and Instagram.

On the other hand, Logically launched Logically Health in India; a multi-pronged initiative designed to help public and private sector healthcare organizations better identify and manage harmful health misinformation. 

Over the course of last year, It conducted a number of high-profile and impactful investigations, including unearthing anti-vax campaigns targeting schoolchildren and US citizens.

The startup approaches the issues of mis and disinformation from an end-to-end perspective, with Logically Intelligence able to find, triage, and respond to information threats across over 120 million domains and 40 social media platforms at speed and scale.

It's worthy to mention that the company has also published industry-leading research into how the climate change misinformation landscape had been impacted by COVID-19-related conspiracies. Apart from the UK, Logically has its office in the U.S. and India.

Speaking on the investment, Peter Read, Cortex Partner at Vitruvian, said: We’ve been impressed by Logically’s development over recent years, in the public and private sector as well as with the social media platforms themselves. We look forward to supporting Logically’s expansion into new geographies and sectors in order to increase the impact they can have on this global problem.” 

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