AI Tech Company Uniphore Acquires Spain-based Emotion Research Lab

• With this acquisition, Emotion Research Lab employees' will be joining the Uniphore team to create voice and video combined AI products.
• The acquisition will also help Uniphore tap and expand its presence in the European market.
• Emotion Research Labs uses AI and ML-driven technology to identify emotion and engagement in a live video interaction.

Palo Alto-based AI technology company Uniphore, on January 21, announced that it has acquired Valencia-based Emotion Research Lab for an undisclosed amount.

With this acquisition, Emotion Research Lab employees' will be joining the Uniphore tech team to create voice and video combined artificial intelligence products for the enterprise, which will be released in the second half of 2021.

Further, The acquisition will also help Uniphore tap into the European market and expand its presence in the European countries by the FY22. 

Founded in 2014 by Alicia Mora and María Pocoví, Spain-based Emotion Research Labs uses facial recognition and eye-tracking technology to identify emotion and engagement in a live video interaction.

The company offers its services to various business segments such as Clinical Research, Psychology, Marketing, Robotics, Security, etc.

Through its AI-driven technology, It can also detect attention span, engagement, and other essential demographics, the company said in a press release.

Commenting on the acquisition, Maria Pocovi, CEO & Co-founder, Emotion Research Lab said, "We are looking forward to this unique opportunity to join such an innovative company and work together alongside a world-class team to scale our technology for customer service."

Combining Uniphore's Conversational Service Automation (CSA) solutions, which understands, analyzes, and automates voice conversations in real-time, Emotion Research Lab’s extensive video-focused AI capabilities will deliver entirely new applications and experiences across the enterprise, the statement said.

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Combining voice and video AI with automation and machine learning will open up new use cases, including customer experience, sales, marketing, HR and other critical areas of business, the statement added.

"Today we welcome the Emotion Research Lab family to Uniphore and celebrate the addition of not only cutting-edge technology to our portfolio but a very talented team of professionals who will add high voltage charges to the Uniphore innovation engine. This current pandemic has reshaped traditional customer service and has universally increased the use of video across a range of applications," said Umesh Sachdev, CEO & Co-founder of Uniphore. 

"I am very excited to have Maria, Alicia and the rest of the Emotion Research Lab team join us as we work together and bring our customers the next generation of innovations in AI and automation," he added.

This is Uniphore's second technology acquisition after it acquired Robotic Process Automation (RPA) technology from NTT DATA in October 2020.

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