Akasa Air partners with uppercase to launch eco-friendly gear for cabin crew

Indian airline Akasa Air, founded by Vinay Dube, Aditya Ghosh, and late Rakesh Jhunjhunwala, has partnered with uppercase, a made-in-India lifestyle brand offering eco-friendly baggage solutions, to launch a custom-designed cabin stroller and tote bag for Akasa Air’s cabin crew.

Exclusively designed for Akasa Air’s cabin crew, the company said the custom line by uppercase was developed with direct input from crew members to meet the unique demands of frequent flying. 

The cabin stroller features a hard-shell exterior in Akasa’s signature colours, dual wheels for sturdy & smooth mobility, TSA-approved locks, and smart compartments for shoes, laundry, and essentials. It is paired with a matching tote bag that fits securely on top, offering additional storage and structure for daily crew use, the release notes.

Commenting on the initiative, Belson Coutinho, Co-Founder and Chief Operating Officer, Akasa Air, said, "This initiative truly reflects our deep commitment to employee centricity. We've listened to our crew's needs and incorporated their inputs to ensure the bags are not only incredibly convenient and functional for their demanding roles, but also exude style and even a touch of fun.”

Coutinho further added “It's about empowering our crew with high-quality, sustainable gear that makes their journey comfortable and enjoyable, aligning perfectly with our progressive, employee-first approach at Akasa Air.”

"Commenting on the initiative, Sudip Ghose, Founder and Managing Director, uppercase, said, “At uppercase, we believe that great design must serve both purpose and people. This collaboration with Akasa Air was a natural fit with both brands being young, future-facing, and driven by values of sustainability and innovation. The luggage was custom-designed in close partnership with the airline’s crew, with every detail tailored to their needs and proudly made in India.”