Akshay Kumar stars in Livguard's new power solutions campaign

Livguard has launched two new TV commercials featuring Bollywood star Akshay Kumar, showcasing the company's solar energy and inverter-battery solutions.

The campaign strategically aligns with the IPL season, highlighting Livguard's commitment to providing reliable power solutions for homes across India.

Solar engineering excellence

Livguard's new solar TVC emphasises the company's expertise in solar engineering. The advertisement showcases crucial aspects of solar installation, including accurate alignment, robust installation techniques, and advanced technology that ensures higher solar power generation for residential properties.

The campaign positions Livguard as a technical leader in the renewable energy space.

Offering AI-powered battery solutions

Alongside its solar offerings, Livguard has unveiled a separate TVC focusing on its inverter and battery solutions. This advertisement highlights the company's capabilities in meeting increasing energy demands through AI-charging technology, enhanced load capacity, improved performance metrics, and long-lasting battery solutions designed for the modern connected home.

Leadership vision

"At Livguard, our mission is to empower the homes of tomorrow with technology-driven energy solutions that deliver the highest efficiency and reliability," said Rakesh Malhotra, founder of SAR Group. "Whether it's through advanced inverters, AI-powered batteries, or high-performance solar solutions, we are committed to ensuring seamless power for modern consumers. Akshay Kumar also embodies this spirit of precision and purpose, making him the perfect partner for our journey."

Sandhya Biswas, head of marketing at Livguard, added: "Homes today are more connected than ever, relying on smart devices, automation, and uninterrupted power, and we are powering the Homes of tomorrow. Our inverters, solar and battery solutions enable a seamless, always-on lifestyle. With innovation at our core, Livguard is future-ready to meet every energy demand."

Commenting on the creative approach, Vasudha Misra, president (Creative) at Lowe Lintas said, "Livguard Solar is just one of the ways in which this incredible Indian company is constantly seeking to innovate every detail of our homes. So it was very important for the communication to reflect that same energy and spirit. I believe that Aritra, Nishit and team managed to do just that, precisely, deftly, yet creatively in just 20 seconds. Of course, having a fabulous performer like Akshay Kumar made the task just a tad bit easier."

The campaign represents Livguard's commitment to innovation as India's renewable energy and power backup market continues to grow amid increasing electricity demands from smart homes and connected devices.RetryClaude can make mistakes. Please double-check responses.