All In Capital unveils Elevator Pitch 2.0 to invest in startups from tier 2 and 3 cities

Early-stage venture capital firm All In Capital has launched the second edition of its live startup funding initiative, Elevator Pitch 2.0, with a renewed focus on discovering high-potential founders from India’s tier II and III cities.

The program, designed to bypass traditional gatekeeping in venture capital, is open for applications until July 10 and will culminate in a live pitch event in Bengaluru later this month.

Backed by a dedicated Rs 5 crore corpus, the initiative seeks to identify 15 promising startups currently raising capital at sub-Rs 50 crore valuations. The selected startups will pitch live before a panel of investors in partnership with Bingelabs. Winners will receive direct investment, strategic mentorship, and visibility within the broader venture ecosystem.

“Elevator Pitch was created to provide early-stage founders with a credible platform to access funding, build visibility, and present their ventures directly to active investors,” said Aditya Singh, partner at All In Capital. “We believe true innovation is emerging from India’s overlooked regions — and they deserve access to capital and backing.”

The first edition of the program, held in Delhi, attracted more than 300 applications and saw an eclectic mix of entrepreneurs pitch their ideas — from a 17-year-old dropout from Bihar to an AIIMS-trained doctor from Jodhpur. While only one company received direct investment at the debut event, it helped spotlight the untapped entrepreneurial potential outside of India’s major tech hubs.

At the core of Elevator Pitch 2.0 is its distinctive one-minute pitch format. Founders are evaluated on clarity of product vision, founding team strength, and early signs of market traction. Unlike traditional fundraising, no warm introductions or elite networks are required. Startups selected for the final showcase will also receive professional assistance to produce concise pitch videos, which will be reviewed by All In Capital and other participating investors.

The program reflects a deliberate effort to rebalance venture capital access. “The existing venture ecosystem favors those with connections and elite backgrounds,” Singh said. “Elevator Pitch is a step toward leveling that playing field.”

Elevator Pitch 2.0 comes at a time when All In Capital is actively deploying its second fund. The Bengaluru-based firm, founded in 2021 by Aditya Singh and Kushal Bhagia, has backed more than 50 startups across sectors including fintech, SaaS, consumer, healthcare, AI, and deeptech. Notable portfolio companies include Newme, Salty, Magma, and Piersight.

The firm recently completed the first close of its second fund at Rs 85 crore and is using platforms like Elevator Pitch to identify breakout startups at the earliest stages.