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Gurugram-based Almonds Ai has partnered with Grow-Trees, an organization dedicated to reforestation and ecological conservation, to offer loyalty program members an opportunity: redeem loyalty points to plant trees across India.
With this collaboration, channel partners and customers of brands using Almonds Ai’s Green Loyalty Program TM platform can now redeem their loyalty points to plant trees in various impactful locations like Trees for Ram Bhumi, Trees for Villagers, Tribals, Forests, Wildlife Habitats and more, the company said.
In April 2024, Almonds AI raised an undisclosed amount in funding from prominent Dubai-based anchor investors.
Aiming to achieve reduction of 5,000 metric tons of emissions
Through its Green Loyalty Program, Almonds Ai aims to achieve a reduction of 5,000 metric tons of emissions for each participating company, demonstrating its commitment to tackling climate change at scale.
“At Almonds Ai, we’ve always believed in innovation with a purpose. Through this partnership, loyalty points go beyond personal rewards—they now serve as a token of love to Mother Earth. Planting trees through loyalty redemptions isn’t just a transaction; it’s a powerful way for brands to show they care about the planet and for individuals to feel part of something bigger,” Abhinav Jain and Apurv Modi, co-founders of Almonds Ai, jointly said.
Aligning with the Green Loyalty Program
The initiative aligns with Almonds Ai’s Green Loyalty Program, a sustainability-focused initiative aimed at transforming traditional loyalty programs into environmentally conscious experiences.
“Trees are the lungs of our planet, and every tree planted contributes to cleaner air, richer biodiversity, and stronger communities,” said Vipul Gajera, CEO of Grow-Trees. “This collaboration shows how technology and sustainability can come together to empower individuals and brands to make an enduring difference for the planet.”
Almonds Ai is a leader in channel loyalty and rewards, empowering distribution-led organizations with its Guinness award-winning Channelverse ecosystem.