Amagi acquires Argoid AI to accelerate AI-driven innovation in the media and entertainment industry

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the acquisition of Argoid AI for an undisclosed sum.

Argoid AI is an AI company that specializes in recommendation engines and programming automation for OTT platforms.

The acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning, distribution, and monetization solutions.

What does Argoid AI do?

Argoid AI, which is known for its state-of-the-art artificial intelligence capabilities, has developed innovative AI products that enhance content recommendations and enable real-time programming decisions.

The company's solutions have been pivotal in increasing viewer engagement and optimizing channel operations for customers in the streaming media space.

By integrating Argoid AI’s advanced algorithms into Amagi’s existing platform, the acquisition will significantly boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.

It will also allow Amagi to deepen its AI-powered content programming, metadata enrichment, and recommendation engine services, which are crucial for transforming to personalized streaming as part of the  FAST 2.0 innovation.

Leadership comments

"Amagi has been investing in AI/ML over the last couple of years. We strongly believe in the AI/MLs pivotal role in transforming the Media and Entertainment industry, creating efficiencies, enhanced monetization, and a superlative viewer experience," said Baskar Subramanian, Co-founder & CEO Amagi.

"With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming," Subramanian added.

Argoid AI founders to join Amagi

As part of the acquisition, Amagi will get Argoid AI's advanced AI capabilities, engineers, and data scientists.

Additionally, Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

“We are thrilled to join forces with Amagi, a true leader in media technology,” said Gokul Muralidharan. “This partnership allows us to scale our AI-driven solutions, delivering even greater customer value. Together, we will revolutionize how content is programmed and distributed in the digital era.”

Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms.

The company also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations.

It claims to support 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries.

Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, and Singapore; broadcast operations in New Delhi; and innovation centres in Bengaluru, Zagreb, and Łódź.