Amazon India launches Propel Startup Accelerator programme - Season 2

Ecommerce giant Amazon India today announced the launch of its second season of Global Selling Propel startup accelerator – an initiative designed to provide dedicated support to emerging Indian brands and startups to reach customers around the world.

The e-commerce company has designed the startup accelerator to support early-stage startups in the consumer products space to launch in international markets and create global brands from India through Amazon’s Global Selling program.

According to the company, the participating startups will get a chance to win a total equity-free grant of $100,000 from Amazon as well as free AWS credits worth $10,000.

Through this program, Indian startups can showcase their business propositions to partner VC firms – Accel, DSG Consumer Partners, Fireside Ventures, and Sequoia Capital India. Popular Bollywood actor and angel investor Kunal Kapoor has joined the program as a mentor, the company said.

"The program is in line with the Hon’ble Prime Minister’s vision of creating a thriving startup ecosystem and making startups the engines of India’s economic growth. We saw great interest, ideas, and entrepreneurial spirit in the inaugural season of the program, and we are excited to now bring season 2. It is part of our commitment to make exports easier for businesses of all sizes and enable $10 billion in e-commerce exports from India by 2025," said Amit Agarwal, SVP - India & Emerging Markets, Amazon said.

As part of the Startup Accelerator, Amazon has constituted a mentorship board consisting of Amazon leaders from India and across the world, VC partners, and other industry leaders who will engage with emerging brands and provide them tailored resources, 1:1 mentorship, and workshops on the global demand patterns and insights on building successful exports business through e-commerce.

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