Amazon India partners with GAME to boost digital growth of women entrepreneurs in India

Ecommerce giant Amazon India has signed an MoU with the Global Alliance for Mass Entrepreneurship (GAME) under its Saheli program.

The partnership aims to revolutionize the digital ecommerce landscape for women entrepreneurs, particularly in Tier-2, Tier-3 cities, and beyond.

Additionally, It will support over 25,000 women entrepreneurs and artisans by providing them with essential tools, resources, and training to succeed in the digital marketplace, as per the company's statement. 

Addressing challenges faced by women entrepreneurs 

The partnership will also address the challenges faced by women entrepreneurs in accessing the digital economy. Both companies will offer workshops, training sessions, onboarding assistance, and ongoing support without any financial investment to bridge digital marketing skill gaps between these entrepreneurs.

Gaurav Bhatnagar, Head of Seller Acquisition and Development at Amazon India, said, “It is truly inspiring to witness women entrepreneurs nationwide harnessing the power of e-commerce to build and grow their business. Through innovative products, they are catering to customer preferences and establishing scalable enterprises that contribute significantly to societal well-being and economy.”

Capacity building and enhancing digital marketing skills 

Amazon said one of the key aspects of this partnership is the focus on capacity building and the enhancement of digital marketing skills.

Women entrepreneurs will receive hands-on training and support on digital marketing strategies, performance marketing, product listing optimization, and advertising techniques.

Notably, This will equip them to adapt to current and future trends in the digital marketplace, with access to valuable data-driven insights and metrics to better understand customer behaviour and market trends, the company said.

Ketul Acharya, President of Global Alliance for Mass Entrepreneurship, said, "GAME's Women Economic Empowerment (WEE) program seeks to enable women entrepreneurs by enhancing their livelihood opportunities and connecting them with diverse platforms and economic partners. Through this partnership, WEE at GAME is supporting Amazon in solving large-scale ecosystem challenges to women's economic empowerment with access to training in the digital marketplace as well as research and data about access to new markets."

What is the Amazon Saheli program?

The Amazon Saheli program is designed to empower women, enabling them to become successful sellers on Amazon.

So far, the company claims that its Saheli program has digitized more than 1.8 million businesses led by women in rural, hyperlocal, and urban areas. These businesses offer a variety of products, including apparel, jewelry, and groceries, on the e-commerce marketplace.

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