Amazon rival Flipkart to enter quick commerce to challenge Zepto, Blinkit, Swiggy's Instamart

Walmart-owned ecommerce giant Flipkart, which battles with Amazon in the Indian market, is reportedly preparing to mark its entry on the quick commerce sector.

According to an Entrackr report, the company plans to launch 10-15 minute delivery services in at least a dozen cities within the next six to eight weeks.

If this happens, Flipkart will challenge established players like Zepto, Blinkit, and Swiggy's Instamart. The move is anticipated to redefine the competitive dynamics of the market, especially considering the quick commerce sector's resilience and its growing appeal among Indian consumers.

Flipkart's strategic expansion

Flipkart's foray into quick commerce is not a sudden whim but a calculated expansion of its delivery capabilities. The company has been laying the groundwork by enhancing its supply chain infrastructure, which now includes a network of dark stores in major cities such as Bengaluru, Delhi (NCR), and Hyderabad. 

The infrastructure is pivotal for Flipkart's ambition to offer not just groceries but a wider catalogue, including electronics, fashion, and daily essentials, aiming for a broader market reach than its competitors.

The current landscape of the Indian quick commerce market 

The quick commerce market in India, valued at nearly $45 billion, is ripe for disruption. Currently, Companies like Blinkit, Instamart, and Zepto are leading and have demonstrated the sector's potential by scaling up and diversifying their offerings.

Flipkart's entry is expected to intensify competition, pushing the boundaries of what quick commerce can offer to Indian consumers. 

What did Flipkart say?

In response to media reports about its quick commerce goal, a Flipkart spokesperson said, “Over the past few months, we have made several investments to enhance our delivery capabilities, including adding same-day delivery in 20 cities. This covers mobiles, essential items, electronics, home appliances, fashion, books and lifestyle products,” said the spokesperson. “We are committed to meeting evolving customer expectations and delivering excellence in value, selection and speed, with more initiatives expected on this front in the coming months.”