Amazon's Prime Video launches 'Mission Start Ab' for promising startups; Know the details

Amazon's Prime Video has unveiled 'Mission Start Ab', a reality series dedicated to nurturing grassroots entrepreneurs in India.

The show, which is developed in collaboration with the Office of the Principal Scientific Adviser to the Government of India, aims to discover and empower entrepreneurs from diverse backgrounds across the country. Amazon said its aims to foster the development of potential unicorns, showcasing a range of sectors from robotics to fintech and health and wellness.

Who are the judges?

The series boasts a lineup of judges and mentors, including Kunal Bahl of Titan Capital, Anisha Singh of She Capital, and Manish Chowdhary of Wow Skin Science. 

Apart from providing judgement, The seasoned investors will also provide mentorship and guiding contestants to refine and scale their startups. The show is hosted by Masaba Gupta and Cyrus Sahukar, with Indrajit Ray as the executive producer and Srimanta Sengupta directing this Endemol Shine India production.

Format and vision

'Mission Start Ab' offers a unique format where ten selected entrepreneurs per season undergo a series of tasks and interactive exercises, coupled with one-on-one mentorship. This structure is designed to enhance their business acumen and problem-solving skills.

Sushant Sreeram, country director of Prime Video India, emphasizes the show's commitment to leveraging entertainment for skill development and national contribution. The series aligns with Amazon's broader initiatives, including a partnership with the Ministry of Information and Broadcasting, to cultivate talent beneficial to India.

Beyond financial support

What sets 'Mission Start Ab' apart from other entrepreneurial reality shows is its focus on mentorship and guidance, going beyond mere financial support. The series aims to ignite the aspirations of young Indians, equipping them with the necessary skills to turn their entrepreneurial dreams into reality.

Talking about the show Rishi Negi, Group Chief Operation Officer, EndemolShine India and Banijay Asia said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.”

The series promises to take viewers on a journey through the lives of founders who have emerged from modest backgrounds. It showcases their bold ambitions, cultivated skills, personal sacrifices, and visions to address real-world challenges.

'Mission Start Ab' aims to be a platform that serves as a valuable resource for aspiring innovators across India, encouraging them to dream big and dare to try.

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