Amazon signs MoU with Gujrat Govt. to drive ecommerce exports for MSMEs

Amazon India and the Gujarat Government's Industries and Mines Department inked a Memorandum of Understanding (MoU) today to help the state's e-commerce exports.

As part of the MoU, The e-commerce giant will train and onboard MSMEs from the state allowing them to market their distinctive Made in India items to millions of Amazon customers in more than 200 countries and territories.

Amazon Global Selling enables the motivated Indian MSMEs to expand their business and launch their brands globally, from anywhere in India. This program provides local entrepreneurs with immediate access to global markets, allowing them to scale quickly and build viable export businesses by leveraging Amazon's distribution capabilities and global network.

The company will provide training, webinars, and onboarding seminars to the exporters from important MSME clusters such as Ahmedabad, Vadodara, Surat, Bharuch, and Rajkot.

The workshops will focus on sharing knowledge and training with MSMEs about B2C e-commerce exports and selling to over 300 million consumers across the world through Amazon's 17 international marketplaces.

These courses are designed to give MSMEs the information and tools they need to launch their brands and extend their businesses globally using Amazon Global Selling.

Shri Vijay Rupani, Hon’ble Chief Minister of Gujarat said, ''One of our key priorities has been to boost exports from Gujarat and through this partnership with Amazon, we aim to empower lakhs of MSMEs in Gujarat to embrace e-commerce exports. It will help them leverage Amazon’s global presence to showcase their products to customers across the world.  MSMEs taking their local products to global customers will play a critical role in supporting the local economy and display the strength of the state’s manufacturing and innovation prowess. ”

Amazon Global Selling is reportedly enabling Indian exports much faster and assisting in the development of global Indian brands. By 2025, Amazon pledged to digitally enable 10 million MSMEs in India, enable USD 10 billion in exports, and create 1 million new employment, according to a statement released in January 2020.

Abhijit Kamra, Director, Global Trade, Amazon India said, “This partnership with the Government of Gujarat is a step towards elevating lakhs of MSMEs from across the state to a global level. The Amazon Global Selling program has already enabled more than 70,000 Indian exporters to cross $3 billion in cumulative exports, showcasing millions of Made in India products to customers across the world. The program is witnessing tremendous momentum with increasing interest from exporters across India. We remain committed towards making exports easy for Indian businesses and empower them to tap into their true potential, thus contributing to the vision of an Aatmanirbhar Bharat.”

Gujarat is one of India's most important exporting states, with MSMEs exporting a diverse range of products such as readymade garments and textiles, gems and jewelry, and more.

Amazon Global Selling vendors in India have already surpassed $3 billion in e-commerce exports.

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