Ashu Goel, Ex-JP Morgan, Singapore, appointed as Febi.ai’s CTO

Febi.ai, an AI-powered Accounting, Tax Compliance, and Financial Management firm in India, has announced the appointment of Ashu Goel as its Chief Technical Officer (CTO). Ashu will spearhead the technical development of the software.

Before joining Febi.ai’s leadership team, Ashu Goel had 18+ years of experience in leadership across global organisations and industries, including 11 years at JP Morgan in Singapore and 8 years in Genpact, IBM and Global Logic. 

The appointment comes after the startup raised $2 million in a pre-Series A funding round in October 2024.

Ashu Goel's experience

His expertise spans multiple industry domains, such as insurance, banking (compliance and retail), and agriculture.

In line with Prime Minister Narendra Modi’s vision of reversing the brain drain, Ashu's return to India and dedication of his technical and AI expertise to Febi.ai will further enhance the platform's technological capabilities. 

In his previous roles, Ashu has led artificial intelligence-driven fraud detection and data management solutions, helping build data-centric products. He has a strong track record of driving innovation and achieving tangible results.

His deep understanding of using innovative technologies to leverage Artificial Intelligence, Data Science, and Generative AI will go a long way toward Febi.ai's goal of making financial management smarter, more innovative, and more efficient for startups across India. 

What does Feb.ai do?

Founded in 2022Febi.ai, which was founded in 2022, eliminates manual data entry and errors while performing accounting and verifying invoices.

Through its AI capabilities, the startup also automates documentation management and tax compliance and provides founders and entrepreneurs with real-time business insights, enabling them to make more confident, well-informed decisions.

“Traditional accounting has been generally seen as a back-office operation—necessary yet often overlooked. The platform changes this narrative by integrating artificial intelligence and machine learning for accounting and financial management, and also using data strategically, supporting planning for business growth,” Ashu said. 

“I am deeply passionate about AI and technology, and for years, I’ve seen first-hand how technology has reshaped many industries on a global level. I realised that India’s startup and business ecosystem presents an unprecedented opportunity to create a strong impact, and I firmly believe that Febi will contribute towards the nation’s potential in being a global tech leader," he said.

“Joining Febi is a golden opportunity in times when AI is changing industries and companies globally. My focus is on building it into a more advanced and innovative product suite for accounting, tax compliance and financial management. I am quite eager to join this exceptional team of accounting and technology experts, and it is both a privilege and a responsibility as we are not just building software—we’re building the future of how businesses manage and leverage their finances," Ashu added.