AstroTalk Store hits Rs 140 crore revenue within a year of launch, CEO says, 'We saw a clear opportunity'

Astrotalk is scaling beyond its core digital consultation business, driven by the rapid early traction of its spiritual commerce vertical, Astrotalk Store.

Launched in November 2024, the ecommerce platform has generated over Rs 140 crore in revenue in 2025 and is currently operating at an annualised run rate of more than Rs 200 crore, according to the company.

The store was initially incubated as an extension of astrologer-led recommendations, with an internal capital allocation of Rs 30 lakh to test whether a trust-led spiritual products marketplace could be built sustainably.

Encouraged by what it calls strong demand visibility, repeat purchases and healthy average order values, Astrotalk subsequently infused Rs 40 crore to scale the business. The capital was deployed towards expanding inventory, strengthening supply chains, building technology, marketing, and diversifying product categories.

In 2025, Astrotalk Store processed more than 1.6 million orders, indicating early product–market fit. The platform currently offers over 300 SKUs across categories such as rudrakshas, gemstones, bracelets, idols and ritual essentials.

The company plans to add more than 500 new products by FY27, with an increasing focus on daily-use and repeat-purchase categories as it shifts from one-time transactions to habitual consumption.

“The spiritual and astrology-led products market in India has always been large, but extremely fragmented. Consumers were either buying from local vendors with no standardisation or from small online sellers where authenticity was questionable. We saw a clear opportunity to organise this market by combining astrologer-led guidance, genuine sourcing, and a trusted brand,” said Puneet Gupta, founder and CEO of Astrotalk.

“Astrotalk Store was built to bring credibility, scale, and transparency to a category that badly needed it.”

Astrotalk Store currently reports a repeat purchase rate of about 24%. Nearly 50% of its future sales are expected to come from Tier II and Tier III cities, reflecting strong adoption beyond metro markets.

“We are approaching this with a multi-year lens, targeting not just short-term revenue but meaningful scale and sustainability,” said Daman Soni, chief business officer, Astrotalk Store. “There is visible product–market fit. We will continue to lift average order value by expanding into multiple categories and grow active buyers over the coming years.”

The company is targeting Rs 400–500 crore in annual recurring revenue from its ecommerce vertical by FY27.