Atomic Capital closes Rs 400 crore maiden fund for consumer startups

Mumbai-based early growth investment fund Atomic Capital has announced the final close of its maiden fund with a corpus of over Rs 400 crore, focused on early growth-stage Indian consumer, consumer-tech, and consumer-enabler startups.

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With an average first cheque size of Rs 10 to 30 crore, the fund aims to build a curated portfolio of 10–12 startups, with a portion of the corpus reserved for follow-on investments.

The fund would evaluate startups looking to raise pre-Series A to Series A with a PMF achieved. Atomic Capital said it distinguishes itself through deep operational engagement and a focused, “Operating VC” approach to backing bold founders. The fund’s philosophy has been designed keeping DPI at the centre of investment and exits decisions.

The fund reached its first close at Rs 155 crore in 2024. Over the past 12 months, Atomic Capital has invested ~Rs 50 crore in four startups, including ConsciousChemist, Doodhvale Farms, Rio Beverages, and Anny.

The fund will be investing in early-stage Indian consumer, consumer-tech, and consumer-enabler startups. Some of focus areas include Food & Beverages, Nutraceuticals, Personal Care & Beauty, Jewelry, Apparel & Footwear, Pet Care, Travel & Accessories, Electronics Accessories, Home Furnishing, Logistics, Financial Services, e-Commerce SaaS, Omnichannel Infrastructure, Manufacturing.

Apoorv Gautam, Founder and Managing Partner, said, “At Atomic Capital, we are not just investors—we are partners for the long haul, bound by a shared mission to shape the future of Indian consumption. Our commitment goes beyond capital; we bring hands-on support, strategic know-how, and the conviction that building enduring brands can transform lives and unlock significant value.” 

“Our focus is on capital-efficient businesses addressing large and expanding markets. Additionally, our investment decisions are driven by a strong rapport with the founding team, clear revenue momentum, and disciplined capital efficiency. We are firm believers in sustainable, capital-efficient growth — it’s the cornerstone of building enduring businesses. Over the next 2–3 years, we plan to deploy both initial and follow-on capital, aligned with our overall fund timeline of eight years. We are currently evaluating over 20 companies and have already issued a term sheet for our fifth investment,” he added.