Australian cricketer Glenn Maxwell invests in Indian startup Drive FITT

Drive FITT, a membership-based sports club focused on cricket, fitness, and recovery, said it has raised a strategic investment from Australian cricketer Glenn Maxwell.

The partnership marks Maxwell's first business venture in India, underscoring his growing engagement with athlete development and wellness beyond the boundary.

Launched in 2024 by a founding team that includes Preity G Zinta, Shubman Gill, Mark Sellar, Deke Smith, and Vikram Aditya Bhatia, Drive FITT aims to deliver an integrated athletic experience built around cutting-edge training, personalized recovery, and cricket-specific development.

What did Glenn Maxwell say?

"Joining the Drive FITT team is exciting for me. Cricket, fitness, and recovery have been essential to my journey, and this concept brings them together uniquely and innovatively," said Glenn Maxwell. "I'm looking forward to contributing my experience and helping shape a space that supports athletes at every level.”

Maxwell's involvement goes beyond financial investment. He will contribute actively to Drive FITT's training philosophies, recovery programs, and brand representation, drawing on his extensive experience in international and franchise cricket.

His involvement will also include content creation, brand representation, and mentorship—bolstering the platform's credibility and influence in the high-performance sports ecosystem.

"Having Glenn join us at Drive FITT is truly special, especially since I've worked with and known him for a long time," said Preity G Zinta, Co-founder.

"Our association through Punjab Kings gave me the opportunity to witness his unwavering dedication to excellence. I've always admired his forward-thinking, athlete-first mindset, which seamlessly aligns with our vision at Drive FITT.”

Offering membership-based model

Drive FITT offers a membership-based model designed to accommodate both emerging athletes and recreational users. Its facilities combine cricket-specific skill development with performance tracking, smart fitness training, and science-backed recovery systems—all enabled through real-time analytics.

"Having Glenn on board brings immense value to our shared vision for Drive FITT," said Shubman Gill, Co-founder.

"His global experience, deep understanding of the game, and commitment to fitness and recovery make him an ideal partner. I believe his involvement will further inspire young athletes and help us build a truly world-class ecosystem for cricket and wellness in India.”

Maxwell's interest in the venture reflects a broader evolution in how elite athletes engage with performance infrastructure and business off the field. His endorsement of Drive FITT comes at a time when India is witnessing a shift toward holistic athlete development, with increased focus on recovery, injury prevention, and data-driven training.

"It's incredibly exciting to have Glenn support what we're building at Drive FITT," said Mark Sellar and Deke Smith, co-founders. “He brings not just experience and credibility, but also a deep understanding of what athletes genuinely need when it comes to performance, training, and recovery." 

"We are thrilled to welcome Glenn Maxwell to the Drive FITT family," added Vikram Aditya Bhatia, Co-founder and CEO. “His passion for the game and first-hand experience with elite-level training and recovery make him an invaluable partner. With Glenn's insights, we aim to build and provide our members access to programs at our club where they can play and train like elite athletes."