Automotive service platform GaragePlug buys review management platform Freshreview

Automotive service platform GaragePlug has acquired Freshreview, an AI-driven reputation and review management platform, for an undisclosed sum.

The move brings Freshreview’s platform into GaragePlug’s Connected Operations Platform, creating an integrated solution that combines service operations, marketing, and online reputation management.

By uniting AI-powered review management with connected service center operations, GaragePlug’s expanding AI roadmap gets a significant boost from Freshreview’s expertise in real-time sentiment analysis, review collection, and AI-driven review-to-video features.

What does GaragePlug do?

GaragePlug empowers enterprise service networks with its AI-driven Connected Operations Platform. Its AI-centric approach enables service centers to operate with unmatched efficiency, transparency, and scalability, ensuring they stay ahead in an evolving industry while delivering a superior customer experience.

"Auto service is all about trust—once customers find a reliable workshop, they usually stick around. But these days, trust depends heavily on online reputation, which a lot of brands ignore. With Freshreview in GaragePlug’s AI roadmap, feedback and review collection become a breeze, turning happy customers into brand ambassadors and helping service businesses grow faster and smarter," said Shubhra Srivastava, CEO – GaragePlug.

Freshreview's offerings

Freshreview, founded by Bhavya Purana Hosadurgam, empowers service businesses—especially in the auto service sector—to leverage customer feedback as a strategic asset.

With AI-driven reputation and review management, the company enables companies to build trust, boost visibility, and improve customer loyalty across digital channels.

Hosadurgam said that “if your online reviews are not credible or easy to find, you are invisible. By integrating with GaragePlug, we are making reputation management an effortless part of every automotive service workflow."

Seamless transition and future plans

Freshreview’s entire team will join GaragePlug’s engineering and product divisions, ensuring a smooth transition for clients.

Moving forward, auto service centers will have a deeply integrated platform that ties together operations, marketing, and advanced reputation management, strengthening both customer satisfaction and bottom-line revenue.

Prasanna, a managing partner at Upekkha who has worked closely with both companies, said the acquisition deepens GaragePlug’s AI offerings and gives service networks a powerful new way to manage their operations.