Ayurveda-based wellness and nutrition brand Kapiva reports 50% jump in revenue growth in FY25

Ayurveda-based wellness and nutrition brand Kapiva closed FY25 with strong revenue growth, even as higher spending on advertising and operations continued to impact profitability.

The direct-to-consumer (D2C) startup recorded revenue from operations of Rs 342 crore for the financial year ended March 31, 2025, marking a 50% increase from Rs 228 crore in FY24.

With non-operating income of around Rs 7 crore, Kapiva’s total income stood at nearly Rs 349 crore during the year.

Product sales remained the only source of revenue, supported by wider distribution across online platforms and marketplaces and growing consumer interest in preventive health solutions.

FY25 saw a sharp rise in marketing-led expenditure. Advertising and promotional spending increased 53% year-on-year to Rs 188 crore, making it the company’s largest expense head and accounting for about 45% of total costs.

Overall expenses rose 44% to Rs 418 crore in FY25, compared to Rs 290 crore in FY24. Cost of materials consumed increased 43% to Rs 97 crore, contributing roughly 23% of total expenses. Employee benefit costs grew 28% to Rs 59 crore, while transportation and logistics expenses stood at Rs 22 crore. Legal and professional charges doubled to Rs 16 crore, adding further pressure on costs.

As a result, Kapiva’s net loss widened to Rs 69 crore in FY25, compared to Rs 56 crore in FY24.

Founded in 2015, Kapiva operates in the Ayurvedic and plant-based nutrition space. The company focuses on lifestyle and wellness categories such as diabetes management, thyroid and hormonal health, liver care, digestion, immunity, energy, and sports nutrition.