- The BCCI announced on Saturday that Bengaluru-based Edu-Tech firm ‘Unacademy’ has been roped in as an official partner for the Indian Premier League for three seasons.
- The sponsorship for three years will cost Unacademy INR 120-130 Crore.
- The BCCI had earlier announced Dream11 as this year’s IPL title sponsor, replacing Chinese mobile phone company Vivo.
The Board of Control for Cricket in India (BCCI) has announced the Bengaluru-based Edu-Tech platform Unacademy as the official partner for the Indian Premier League’s (IPL) 2020 edition.
The 13th IPL is scheduled to be played in the United Arab Emirates (UAE) from September 19 to November 10.
“We are pleased to have Unacademy on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022. IPL is the most-watched cricket league in India and as a homegrown Indian Edu-Tech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers,” IPL chairman Brijesh Patel said in a release.
The sponsorship for three years will cost Unacademy INR 120-130 Crore. Earlier, Dream11 outbid Tata Sons, and Edu-Tech giants Unacademy and BYJU’S to win the title sponsorship.
Commenting on the association, Karan Shroff, VP – Marketing at Unacademy, said, “We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators".
Karan Shroff added, "With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership.”
However, the BCCI announced that the Unacademy will be one of the two official partners.