BharatPe partners with NASSCOM Foundation to support women entrepreneurs in Maharashtra

Fintech unicorn BharatPe Group has partnered with the NASSCOM Foundation to support 1,500 women entrepreneurs across Maharashtra.

The collaboration seeks to formalize businesses run by rural women, empowering them with the tools and resources needed to grow and enter the formal economy.

Targeting six key districts in Maharashtra

The initiative, under the 'Formal Registration and Digital Market Linkage Program for Women Entrepreneurs,' is designed to reach women in six districts of Maharashtra: Ahmednagar, Beed, Buldhana, Latur, Sindhudurg, and Kolhapur.

The program's primary goal is to help these women formalize their businesses by providing them with the necessary documentation and business registrations, such as FSSAI licenses and Udyam registration.

By doing so, it aims to create sustainable livelihoods for women and foster economic independence.

Training and market linkages

One of the standout features of this program is its comprehensive training component. Local Resource Persons (LRPs) were trained on government schemes and formalization processes.

These LRPs, in turn, provided training to rural women entrepreneurs, offering continuous guidance and support.

This initiative also offered business connections for 250 women through digital market linkages, enabling them to access online platforms like MSME Global Mart, GEM, UMEED Mart, and ONDC to grow their businesses.

Empowering women through financial inclusion

The initiative aligns with BharatPe’s corporate social responsibility program, BharatPe Cares.

Nalin Negi, CEO of BharatPe, emphasized the importance of this program in promoting financial inclusion. He highlighted BharatPe's commitment to unlocking opportunities for women entrepreneurs, particularly those in rural areas, by offering them tools to formalize and expand their businesses.

The initiative is part of BharatPe’s broader mission to drive inclusive financial empowerment across India.

Rostow Ravanan, Chairperson of Nasscom Foundation, echoed similar sentiments, emphasizing how the program aligns with Nasscom's goals of fostering sustainable livelihoods and economic independence for women in rural areas.

By providing essential training and access to market linkages, the partnership enables women entrepreneurs to thrive and contribute to India’s economic growth.