BharatPe partners with Unity Bank to launch RuPay credit card that offers unlimited flat 2% rewards

BharatPe, a financial services and UPI payments company, has launched the Unity Bank BharatPe Credit Card in partnership with Unity Small Finance Bank.

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The card, issued on the National Payments Corporation of India’s (NPCI) RuPay network, allows customers to link directly to UPI for secure and convenient payments across millions of merchants in India.

The Unity Bank BharatPe Credit Card comes with a zero-fee structure, eliminating joining charges, annual fees, processing charges, and foreclosure penalties. Customers can also prepay EMIs anytime without penalties.

The card offers flexible EMI options of up to 12 months and provides unlimited flat 2% rewards, credited as Zillion Coins, on every transaction upon EMI conversion, across all categories and platforms.

Zillion Coins can be redeemed via the BharatPe app for brand vouchers, products, or credit card bill payments. Additional lifestyle benefits include complimentary domestic and international lounge access and preventive health check-ups.

“Our focus has always been to make access to credit simple, transparent, and inclusive. With the Unity Bank BharatPe Credit Card, customers get a truly lifetime free card with no hidden charges. Moreover, linking of RuPay Credit Card with UPI opens a multitude of convenient payment options for cardholders. The auto-EMI feature further empowers customers to manage their cash flows responsibly, helping them avoid revolving credit traps and high interest rates, typical of traditional cards. This launch reinforces our commitment to deliver accessible, innovative, and value-driven financial solutions for Indian consumers.”

“Saying that balancing present & future financial flows is a daily challenge for many, is a truism. The Unity Bank BharatPe Credit Card aims to address this consumer need, by combining instant payments, meaningful credit limits, flexible ‘pay-as-you-use’ options and generous rewards — all on a single, digitally delivered, lifetime free card,” said Aditya Harkauli, Chief Business Officer - Digital Banking, Unity Bank.

In April, BharatPe's subsidiary Resilient secured final approval from the Reserve Bank of India to operate as an online payment aggregator. The company now sits in a rare position among Indian fintechs, with an NBFC license through Trillion Loans, a stake in a small finance bank, and a payment aggregator license.

Unity Bank, meanwhile, was formed as a small finance bank by Centrum Financial Services with Resilient Innovations as joint investor. Its services span consumer and SME banking, inclusive banking, and treasury operations.