BIBA onboards Bollywood actress Kriti Sanon as its brand ambassador

BIBA, a women’s Indian wear brand, has onboarded Bollywood fashion sensation Kriti Sanon as its brand ambassador. 

The company said the partnership brings a fresh take on its commitment to honouring Indian heritage while introducing contemporary and modern-day designs. Through this collaboration, BIBA continues to pay homage to India’s rich cultural roots.

BIBA's offerings

BIBA offers a diverse range of styles that cater to every woman’s taste and preference. 

The company claims to have a dedicated team of artisans and designers who meticulously create visually stunning, comfortable, and durable garments.

The ad-film with Kriti Sanon

With the campaign titled “There’s something BIBA about her,” the ad-film which has been conceptualised and executed by Enormous Brands, beautifully encapsulates the spirit of BIBA—where traditions meet modernity in every outfit.

The film, starring Kriti, takes viewers on a journey through vibrant colours, intricate designs, and luxurious fabrics, each piece telling the story of India’s rich cultural tapestry. Kriti's effortless style and charm bring the collection to life, illustrating how BIBA’s designs blend heritage with modern elegance, making it an ideal choice for festive and special occasions.

Leadership comments

"We are happy and excited to have Kriti Sanon as part of the BIBA family. Kriti is the epitome of the modern Indian woman—confident, graceful and deeply connected to her roots, which aligns perfectly with the BIBA ethos. Her journey from a talented actress to a beloved household name mirrors our brand’s evolution over the years. This partnership is not just about endorsing a collection; it’s about celebrating the spirit of every BIBA woman and girl who embraces tradition while stepping confidently into the future," said Siddharath Bindra, Managing Director of BIBA Fashion.

What did Kriti Sanon say?

“I am elated to be a part of the BIBA family and launch the stunning Festive collection. Biba is a brand that celebrates Indian heritage and empowers women through fashion. It's a brand that truly understands the modern Indian woman and her evolving style and offers something stylish for every occasion and age group," said Kriti Sanon.