Bigbasket becomes RCB's official quick commerce partner for IPL 2025

Tata Enterprise-owned Bigbasket has joined hands with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2025 Indian Premier League (IPL) season.

"This association is not just about cricket—it is about celebrating shared values: speed, reliability, and a deep connection with the people of Bengaluru," the company said in a release.

Bigbasket launches digital campaign

As part of the partnership, Bigbasket has launched a hyperlocal digital campaign that it says will tap into the heart of Bengaluru's culture. In the campaign film, RCB captain Virat Kohli, along with his teammates, engage in a fun exchange using the Kannada word "andre" ("means") to describe quintessential Bengaluru experiences. 

The company said the campaign has amassed over 9.5 million organic views on Instagram. With digital amplification by cricket legends AB de Villiers, Chris Gayle, and Dinesh Karthik, total viewership is expected to cross 10 million across platforms this week.

Leadership comments

Speaking about this, Hari Menon, Co-Founder & CEO of Bigbasket, said, "RCB isn't just a team—it’s a symbol of Bengaluru's energy, diversity, and resilience. At BigBasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch."