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Image Source - Albinder Dhindsa/X
The Maha Kumbh Mela in Prayagraj, Uttar Pradesh, has drawn millions of pilgrims and tourists from around the world for its 45-day spiritual gathering. With the event scheduled to continue until Feb. 26, visitors are making their way to the sacred confluence of the Ganga, Yamuna and the mythical Saraswati rivers.
In the midst of this bustling crowd, Zomato-owned quick commerce company Blinkit has opened a temporary store at the Maha Kumbh Mela in Prayagraj to cater to the needs of pilgrims and tourists attending the event.
CEO Albinder Dhindsa shares a post on X
CEO Albinder Dhindsa shared the news on X (formerly Twitter). He said the 100-square-foot store will deliver to Arail Tent City, Dome City, ITDC Luxury Camp, Devrakh, and other key areas of the Maha Kumbh Mela.
Today we've opened a temporary Blinkit store in Maha Kumbh Mela, Prayagraj to serve pilgrims and tourists.
— Albinder Dhindsa (@albinder) January 17, 2025
This one is a 100 sq ft store which will be delivering in Arail Tent City, Dome City, ITDC Luxury Camp, Devrakh, and other key areas of the Maha Kumbh Mela.
Our teams are… pic.twitter.com/p8pDakE1SV
It's worth noting that the company will deliver a specially curated assortment like pooja needs, milk, curd, fruits & vegetables (for self-consumption as well as for daan), chargers, power banks, towels, blankets, bedsheets and more.
Netizens reaction
Social media users have enthusiastically welcomed the move, with many praising Blinkit for recognizing the importance of convenience during the event.
Some attendees noted how this service introduces the quick-commerce brand to a broader audience, while others hoped the initiative would proceed smoothly throughout the gathering.
Amazed by the constant innovation and speed of execution. Kudos @albinder and team @letsblinkit
— Anand Jain (@helloanand) January 17, 2025
"What a thoughtful initiative! Pilgrims now have one less thing to worry about with Blinkit delivering all the essentials, right where they need it," a user wrote.
"I was there on the 12th and literally searched on Blinkit to see if it's available there. Crazy stuff you guys have been doing," another said.
Fantastic. I love Quick commerce in general and Blinkit in particular.
— Elon Guevera (@nitesh157) January 17, 2025
Arre kal hi toh log kehre the ki wha blinkit nhi hai
— Gautam Rajesh Shelley ⚡ (@gautamrshelley) January 17, 2025
Damn!!! How r u (as a team) getting these ideas.. Can you deliver same coffee you drink for me too.
— Sandeep Machiraju (@sandepMachiraju) January 17, 2025