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Blue Tokai Coffee Roasters achieves Rs 400 crore ARR

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ISN Team
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Blue Tokai Coffee Roasters Store

Blue Tokai Coffee Roasters, a pioneer in India's specialty coffee landscape, announced today that it has achieved Rs 400 crore in Annual Recurring Revenue (ARR).

Over the past three years, Blue Tokai has maintained a steady trajectory of revenue growth while prioritizing quality and customer satisfaction.

In the last 18 months, the brand has significantly expanded its retail presence, opening 70 new stores and extending its footprint to 8 cities. This strategic growth has not only increased accessibility to its premium coffee offerings but also bolstered its visibility nationwide.

What led to the growth?

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Despite industry-wide challenges in driving footfall to physical stores, Blue Tokai has defied prevalent downward trends and achieved steady double-digit growth in same-store sales, driven by enhanced customer engagement and elevated in-store experiences.

The company's focus on operational efficiency has resulted in a marked improvement in its EBITDA, and it is currently operating at EBITDA positive on a monthly basis.

Diversified product portfolio 

Beyond its cafes, Blue Tokai has diversified its product portfolio to cater to varied consumer preferences. From artisanal coffee blends to ready-to-drink beverages to products from Suchali's Artisan Bakery, the brand's FMCG offerings continue to gain traction.

The company said that its packaged goods division has shown consistent month-on-month growth, further solidifying its position in the retail segment.

Notably, it has bolstered its workforce by hiring 800 new team members over the past 12-14 months, a significant investment to ensure seamless operations and superior customer service.

Supporting Indian coffee farmers

Founded in 2013, Blue Tokai supports Indian coffee farmers through direct sourcing and a transparent supply chain.

The company believes this approach has ensured the highest quality beans while fostering sustainable practices and strengthening the coffee-growing community.

"We are deeply grateful to our customers for their unwavering trust and to our team for their incredible dedication. Achieving ₹400 Crore ARR is not just a milestone but a testament to our shared journey. This will spur us on to keep innovating and usher more people into the vibrant world of specialty Indian coffee- its stories, heritage and flavours," said CEO Matt Chitharanjan. 

The company is planning to open about 80-90 outlets every year for the next three years and aiming to touch the Rs 1,000 crore revenue mark with double-digit EBITDA contribution in less than three years from now.

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