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Bollywood actor Neha Dhupia invests in D2C dinnerware brand BlackCarrot

Vivek Vishwakarma
New Update
Yadupati, Neha Dhupia and Vishal Gupta

Yadupati, Neha Dhupia and Vishal Gupta

Bollywood actress Neha Dhupia has acquired equity in the direct-to-consumer (D2C) dinnerware brand, BlackCarrot. As part of the brand partnership agreement, Dhupia has also been named the brand ambassador. 

“BlackCarrot is a promising startup with a unique product offering and passionate founders backing it. Their dinnerware is both healthy and eco-friendly while remaining stylish and elegant," said Neha Dhupia.

What does BlackCarrot do?

Co-founded by Yadupati and Vishal Gupta, a father-son duo, BlackCarrot is India’s first dinnerware brand that prioritizes its customers' well-being. 


The startup offers a stylish and safe range of dinnerware made from materials that are not harmful to health. It claims to have over 71 SKUs, including stoneware, glassware, and stainless-steel cutlery.

"At BlackCarrot, we believe that as we become more health-conscious about what we eat, we should also be mindful of how we eat. After all, what's the point of having organic and pesticide-free food if the dinnerware negates our efforts towards being healthy? This belief is the driving force behind our complete range of dinnerware tailored for health-conscious consumers," the co-founders said in a joint statement. 

Competing with established players 

Despite being a bootstrap startup, BlackCarrot competes with both established and legacy brands in the market, like Nestasia, Pepperfry, Borosil, and IKEA. 

"Our stoneware is 100% Bone China-free, our cutlery crafted using only 304-grade stainless steel, meeting 'Food Grade' standards as per US FDA regulations and our drinking glasses completely lead-free," they added.