Bollywood actor Neha Dhupia invests in D2C dinnerware brand BlackCarrot

Bollywood actress Neha Dhupia has acquired equity in the direct-to-consumer (D2C) dinnerware brand, BlackCarrot. As part of the brand partnership agreement, Dhupia has also been named the brand ambassador. 

“BlackCarrot is a promising startup with a unique product offering and passionate founders backing it. Their dinnerware is both healthy and eco-friendly while remaining stylish and elegant," said Neha Dhupia.

What does BlackCarrot do?

Co-founded by Yadupati and Vishal Gupta, a father-son duo, BlackCarrot is India’s first dinnerware brand that prioritizes its customers' well-being. 

The startup offers a stylish and safe range of dinnerware made from materials that are not harmful to health. It claims to have over 71 SKUs, including stoneware, glassware, and stainless-steel cutlery.

"At BlackCarrot, we believe that as we become more health-conscious about what we eat, we should also be mindful of how we eat. After all, what's the point of having organic and pesticide-free food if the dinnerware negates our efforts towards being healthy? This belief is the driving force behind our complete range of dinnerware tailored for health-conscious consumers," the co-founders said in a joint statement. 

Competing with established players 

Despite being a bootstrap startup, BlackCarrot competes with both established and legacy brands in the market, like Nestasia, Pepperfry, Borosil, and IKEA. 

"Our stoneware is 100% Bone China-free, our cutlery crafted using only 304-grade stainless steel, meeting 'Food Grade' standards as per US FDA regulations and our drinking glasses completely lead-free," they added.