Bollywood actor Ranbir Kapoor launches lifestyle & fashion brand ARKS; Watch the video

Bollywood superstar Ranbir Kapoor, who is celebrating his 42nd birthday today, has officially ventured into the fashion and lifestyle space with the launch of his new brand, ARKS.

Earlier, Kapoor mentioned that he will soon launch his lifestyle brand on Zerodha co-founder Nikhil Kamath's podcast. 

The official Instagram page for ARKS made its debut with a post captioned, "Meet the founder. He’s not on social media." The video featured Ranbir lying in a meadow, tracing constellations to make his brand’s logo.

Here’s the full video:

View this post on Instagram

A post shared by ARKS (@arks)

At the time of writing, the brand's Instagram page has already surpassed 36,000 followers, while the video has garnered over 50,000 likes and more than 3 million views within just 20 hours of being posted.

Karan Johar, Neetu Singh, and Alia Bhat shares video

Bollywood filmmaker Karan Johar took to Instagram to share the video on stories, stating, "You've seen the movie star magic and the actor excellence ... now enter the world of Ranbir's lifestyle aesthetics... stay tuned and watch this place for more @arks."

Ranbir's mother, Neetu Kapoor, also wished her son a very happy birthday and mentioned his lifestyle brand.

"Happy birthday, my joy, my pride, my purest soul. May you always get in abundance whatever you desire or wish for," she wrote.

Ranbir’s wife and actress, Alia Bhatt, also shared the video on Instagram Stories.