Bollywood actor Sanjay Dutt, others invest in sneaker brand DawnTown

Sneakers marketplace startup called DawnTown has raised $500,000 from Sujit Jain, Managing Director, Netsurf Communications and Bollywood actor Sanjay Dutt to open multiple retail outlets in India to augment the offline sneakers shopping experience for its consumers.

Founded in 2021 by Kushagra Patwari and Risheek Agrawal, DawnTown is a sneaker reselling platform that authenticates shoes and sells them. The two-year-old startup claims that it has already witnessed steady growth in revenue from its online marketplace.

“Sneakers always excited us but before Dawntown we never knew how big the sneaker market already is and its getting bigger in the coming years. With this investment our major goal would be to set up our flagship store in Pali Hill, Mumbai, curate our inventory," DawnTown founders, Risheek and Kushagra said.

“I have always had a thing for cool shoes. Through the 90s, I was majorly into cowboy boots. After 2000s, sneakers became my thing. I was smitten by the make, designs, colours. I am so thrilled and excited to attach my name to a whole range that represents my love for sneakers. We plan to go wild with it and create groundbreaking products together. I can’t wait for the world to witness our range and join us!" said Sanjay Dutt.

“Empowering young and talented entrepreneurs is always delightful, the team at Dawntown has figured out many relevant aspects of their business model at an early stage, I was impressed with their focus on authenticity & knowledge of contemporary fashion trends, more power to team Dawntown..!” said Sujit Jain, Chairman and Managing Director, Netsurf Communications.

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