Bollywood actress Deepika Padukone joins TECNO Smartphones as their brand ambassador

In a surprising moment for fans, Bollywood actress Deepika Padukone, known for blockbuster movies such as "Pathaan" and "Jawan," has joined TECNO Smartphones as their brand ambassador.

As the brand ambassador, Deepika will take centre stage, representing TECNO across the board and strengthening their vision of making innovative and stylish tech accessible to everyone, the company said in a release. 

The partnership will extend across all brand and product launches throughout the year, ensuring a consistent and impactful presence, the company added.

What TECNO Mobile CEO say about partnership 

Speaking about the recently formed partnership, Arijeet Talapatra, CEO of TECNO Mobile, said, "We are thrilled to announce Deepika Padukone as TECNO's brand ambassador. Deepika's charisma, coupled with TECNO's innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences. Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and 'Stop at Nothing' brand philosophy. With Deepika, we look forward to a year of groundbreaking launches, captivating campaigns, and a partnership reflecting the essence of TECNO - where technology meets style to redefine the smartphone experience."

Deepika's previous association with brands

Prior to this, Deepika endorsed brands like Dabur, Axis Bank, Tanishq, Goibibo, Vistara, Nescafe, Oppo, and Jio, among several others.

Deepika Padukone, said: "I'm excited to join TECNO, a brand synonymous with innovation and stylish smartphones. TECNO's lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead."

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