Bootstrapped startup Etchcraft Emporium plans to increase its offline presence in key markets

Bootstrapped premium personalized accessories startup Etchcraft Emporium, which started in 2019 as an online-only D2C brand, has announced its plans to expand its retail presence with offline stores in major cities across the country.

According to the company's statement, The store will be featuring premium collections of watches, jewellery, and other personalised accessories. The company is all set to open its next store in DLF Cyberpark, Gurugram in the coming month. For this purpose, a 250 sq. feet area is acquired, it said.

Another store is to be launched in Chandigarh, Punjab, by April. The company said it has already started the store’s construction in an influential setup to offer affordable & luxurious accessories and timepiece offerings to customers.

Besides offering a wide range of affordable premium personalized accessories and timepieces with a portfolio spanning 100+ products. Etchcraft Emporium claims to do instant customization and engraving in 15 minutes and has taken the world by storm through its ‘Detailed engraving’, 3D printing technology & precision engraving.

“Considering over 30 percent of our online customer base is in Delhi, so strengthening our offline experience store in Delhi was the obvious choice. In the previous fiscal year, our Civil Lines, New Delhi store has witnessed 60 percent growth year-over-year. Post witnessing a progression with our online business, we forayed into the offline market and opened two stores in New Delhi at Kamala Nagar & DLF Mall of India, Noida, and are looking at a growth rate of 80 – 90 percent for FY 2022-23,” Raghav Bansal, Founder, Etchcraft Emporium.

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