Boston-based Goldcast raises $28M in funding to empower B2B marketers to turn events into revenue

Boston-based Goldcast, a purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, has raised $28 million in a Series A funding round led by WestBridge Capital, with participation from Unusual Ventures. 

As part of the transaction, Sumir Chadha, Co-founder of WestBridge, will join Goldcast's board. So far, the startup has raised $40 million in funding, including a seed round of $10 million, till date. 

Founded by Harvard Business School graduates Palash Soni, Aashish Srinivas, and Kishore Kothandaraman, Goldcast says it allows marketers to host events from small webinars to large-scale user conferences that are as engaging as a Netflix show while providing account-based insights that help growth-focused teams optimize and measure ROI.

The current round of funding will help the startup to continue developing product use cases, hiring talent to expand its leadership team, and investing in marketing community initiatives.

The platform also enables integration with existing marketing automation and CRMs to track all attendee activity and monitor pipeline contribution. Amplitude, Autodesk, Coherent, Drift, HootSuite, Intuit, Lattice, Microsoft GitHub, and Zuora are some of its notable customers. 

"The shift to virtual and hybrid events post-pandemic is going to be a permanent change for B2B marketers, largely as a result of the sheer increase in reach that marketers achieve when they incorporate a virtual function. We've found that B2B marketers see a lot of importance in a strong digital event strategy," said Palash Soni, CEO & co-founder of Goldcast.

"As this focus continues to evolve, so will the needs of marketers to keep track of who attends and engages with their brand. The value of events has been historically difficult to quantify from a sales pipeline perspective, and we've built a proven solution for marketers that gets them closer to their bottom line. We're thrilled to continue iterating on our existing offerings to serve larger marketing teams that want to know exactly how their event budgets are impacting their pipeline," Palash said.

Goldcast claims to have witnessed 10x growth in revenue and made 60 new hires since its last funding round in February. The company has added 150 additional customers over the last year, it said.

"As digital and hybrid events become the norm, there is a strong market opportunity here for actionable insights directly related to revenue, and Goldcast is leading the pack," said Sumir Chadha, Co-founder and Managing Partner of Westbridge Capital.

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