Brand analytics startup GobbleCube raises $1.9M led by Kae Capital

GobbleCube, a brand analytics platform, has successfully raised $1.9 million in a seed funding round led by Kae Capital, a notable early-stage venture capital firm.

The round also saw participation from the US-based consumer fund CRV and several angel investors. The startup aims to expand its technological and market reach.

Who are the founders?

GobbleCube was co-founded by ex-Blinkit executives Manas Gupta, Srikumar Nair, and Nitesh Jindal. The startup specializes in helping consumer packaged goods (CPG) brands manage revenue by automating data and decision-making processes across the e-commerce value chain.

The initiative is designed to tackle the complexities brands face in managing multiple e-commerce platforms with limited data.

Enhancing product engineering capabilities

With the newly acquired funds, GobbleCube plans to enhance its product engineering capabilities and focus on its go-to-market (GTM) strategy. The initial target markets include India, Southeast Asia, and the United States.

The startup aims to streamline data-driven decision-making for brands, using AI and automation to help them boost their share of voice, minimize out-of-stock scenarios, and prevent revenue leakages.

Why does it matter?

The e-commerce sector's continuous growth has led brands to venture onto multiple platforms to reach their consumers, introducing a new layer of complexity in management. GobbleCube's solution addresses this pain point by offering actionable insights through data assimilation, modelling, and triangulation. This approach enhances the overall efficiency of brand management in the e-commerce space.

Kae Capital, the lead investor in this funding round, is known for backing startups like Zetwerk, Porter, Nazara Technologies, and HealthKart. In September 2023, Kae Capital closed its Winners Fund II after raising significant capital, demonstrating its commitment to nurturing innovative startups.