CAIT To Launch New Made In India E-Commerce Portal ‘BharatEMarket’ In October

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cait to launch its ecommerce portal bharatemarket
  • The Confederation Of All India Traders (CAIT) set to launch its e-commerce portal ‘BharatEMarket’ for traders and local businesses
  • The platform is expected to be operational in October 2020.
  • The marketplace will be launched in a partnership with the Department for Promotion of Industry and Internal Trade (DPIIT).

The Confederation of all India Traders (CAIT) set to launch its made in India e-commerce portal ‘BharatEMarket’ for traders and local businesses. The platform is said to be operational in October 2020.

The trader’s body will launch the portal in a partnership with the Department for Promotion of Industry and Internal Trader (DPIIT).

The portal would allow all the registered traders and businesses to have their store or website. The platform will also reflect the nearest stores as the first presence.

“We shall be providing the technology platform where we will create an online store of every registered trader. Putting a price is the domain of the traders. We have no control over the inventory or prices,” said, Praveen Khandelwal, General Secretary.

According to the reports, The portal will have an integration of the digital payments system and the associated partners such as GlobalLinker would offer technical support, and All India Transporters Welfare Association (AITWA) to provide the logistics support to the listed traders.

Also Read: Ikea To Adopt Omnichannel Approach For The Expansion In Indian Market

In May, CAIT said, The platform won’t charge commissions and fees from the registered sellers even the order delivered without the fee.

Furthermore, CAIT has already begun the pilot project in Madhya Pradesh where an individual trader will have its online store and will be able to list their products.

As reported, The platform would have an inbuilt mechanism to inspect prices and deep discounting to take over other eCommerce platforms like Amazon and Flipkart.

“If there would be any unusual deep discounting, our system will automatically trigger and will bring the trader in the red zone where we can ask the trader how they are giving such unusual discounts,” said, Praveen Khandelwal.

Moreover, The decision comes after the objection by CAIT on e-commerce platforms like Amazon and Flipkart, where they are giving huge unusual deep discounts to the customers.

“Through this “of the traders, by the traders, for the consumers” portal, the local shops will be able to access customer orders on the marketplace and deliver them in two hours,” said, Praveen Khandelwal.

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