India's Capillary Technologies acquires US-based Tenerity's Digital Connects Assets for undisclosed sum

Bengaluru-based customer loyalty and engagement technology solutions provider Capillary Technologies has acquired Tenerity’s Digital Connect Assets for an undisclosed sum with the aim to strengthen its position in the US and Europe.

As part of the development, Digital Connect will be rebranded to Rewards+ and will be added as the fourth product on the Capillary platform alongside Loyalty+, Engage+, and Insights+, the company said in a statement.

Digital Connect enables companies to engage customers with compelling offers to make their brand memorable every day and, ultimately, generate incremental revenue.

Digital Connect (now Rewards+) drives profitable loyalty by bridging engagement and monetization. Over the last year, Digital Connect claims to have developed an extensive rewards network and has made significant inroads in the BFSI/telecom industry with some marquee clients. Digital Connect’s team is based out of the US, UK, and India.

Capillary will also focus on expanding its footprint in the US and establishing a firm foothold in Europe. In the US, the Digital Connect team will join forces with Capillary’s previous acquisitions of Persuade (2021) and Brierley (Apr 2023).

Founded in 2012, Capillary said it operates an end-to-end customer loyalty platform that offers a comprehensive view of consumers and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers.

Statements:

“We are delighted to extend our warmest welcome to Digital Connect’s exceptional team as they join Capillary. As we build on the momentum brought in by getting named as a Leader on the Forrester Wave and integrating Brierley’s unparalleled 30+ years of industry expertise, the addition of Digital Connect’s Rewards network solidifies Capillary as the unequivocal pinnacle of loyalty solutions. With our highly advanced technology platform, world-class consultancy services, and an expansive rewards network, Capillary is arguably the best loyalty company in the world,” said Sameer Garde, CEO of Capillary Technologies.

“After 10 years of robust growth in Asia, Capillary’s global expansion has now entered a full-throttle phase. Following two years of careful oversight to ensure a seamless merger with Persuade, we have swiftly acquired two businesses in succession. Digital Connect’s specialized focus on the BFSI/telecom industry will accelerate our entry into a new vertical. We are delighted to welcome Digital Connect onboard and embark on a collective journey of transformation and growth,” said Aneesh Reddy, Founder, and MD, Capillary Technologies.

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