Cashfree appoints ex-Razorpay executive Harsh Gupta as CRO

Cashfree Payments, a prominent payment aggregator, has announced the appointment of Harsh Gupta as its new Chief Revenue Officer (CRO).

Gupta previously served as Senior Vice President at Razorpay and brings a wealth of experience from various leading digital payments firms, including Ernst & Young and WNS Global Services. He is an IIM-Lucknow post-graduate.

What will Harsh Gupta's role entail?

In his new role, Gupta will spearhead Cashfree Payments' growth initiatives. He will be responsible for leading the company’s go-to-market strategy across sales, revenue operations, and expanding market presence in India.

Additionally, Gupta will focus on building and scaling strategic partnerships.

"I am thrilled to be part of Cashfree Payments as it boldly progresses towards the next stage of growth and transformation. I look forward to helping shape the next phase of our journey, ensuring we meet our long-term goals," Gupta said.

How is Cashfree Payments expanding internationally?

Gupta's appointment comes alongside another significant organizational change. Arun Tikoo, the current Chief Business Officer, will transition into a more prominent strategic role, leading Cashfree Payments' international expansion.

Tikoo will focus on aligning the company's goals with servicing over 10 emerging geographies in the next three years. Cashfree Payments is already expanding its presence in the United Arab Emirates (UAE) through its acquired partner, Telr.

Cashfree Payments' payment aggregator license

Cashfree Payments, backed by Silicon Valley investor Y Combinator, Apis Partners, and State Bank of India, received a payment aggregator license in December 2023, enabling it to onboard new merchants.

The company processes transactions worth over $80 billion annually and caters to over 600,000 businesses in India. In FY23, the company's revenue from operations increased by 75% to Rs 614 crore.

However, it also recorded a significant jump in losses, reporting a loss of Rs 133 crore compared to Rs 3 crore in the previous year.