Cashfree Payments onboards Bollywood actor Rajkummar Rao as its brand ambassador

Cashfree Payments, a homegrown payments and API banking platform, has named Bollywood actor Rajkummar Rao as its brand ambassador.

The announcement coincided with the launch of their latest campaign, Move Fast, aimed at highlighting the company's swift and reliable payment solutions.

The campaign was unveiled through a digital film showcasing Cashfree Payments as a key partner for businesses requiring quick onboarding, smooth transactions, and efficient support.

Onboarding Indian actor Rajkummar Rao as the face of this campaign, the fintech firm has released a digital film that showcases the brand’s bolder and sharper direction and vision. 

The film illustrates how Cashfree Payments empowers merchants of all sizes and at every stage of growth to experience fast onboarding, smooth transactions, and seamless support—enabling them to scale effortlessly and focus on what truly matters: growth and success.

Leadership comments

Speaking about the brand refresh, Akash Sinha, CEO & Co-Founder of Cashfree Payments, said, "We are excited to welcome the talented Rajkummar Rao as the brand ambassador. Our refreshed brand centres around one core idea: ‘Move Fast’. With us, businesses can adapt and grow confidently, knowing we support their evolving needs. 'Move Fast' isn’t just about the present; it’s about partnering with businesses for the future and empowering them to stay ahead of the curve. With Rajkummar Rao onboard, this campaign reinforces our commitment to providing businesses with the speed, flexibility, agility and support they need to grow and thrive in an ever-evolving digital world." 

What did Rajkummar Rao say?

Commenting on this collaboration, Rajkummar Rao, an acclaimed Indian Actor, said, “I am thrilled to be part of the Cashfree family. Today, digital payments have become an integral part of our daily lives, making transactions smoother and more efficient. Partnering with a brand that has been at the forefront of the fintech revolution and empowering Indian businesses to scale and move fast is both inspiring and rewarding. I’m proud to be a part of this journey." 

The Move Fast campaign aligns with Cashfree Payments’ mission to simplify digital payment processes for businesses.

As India's digital economy expands, the platform is focused on providing fast, reliable, and efficient services that help businesses unlock growth opportunities.

Aditi Olemann, Head and Senior Director of Marketing at Cashfree Payments noted the inclusivity of the company’s vision. "Our new tagline, ‘Move Fast,’ embodies the core of what we deliver: speed, reliability, and operational efficiency. With this brand refresh, we’ve reimagined Cashfree Payments to not only reflect our growth and evolution but also to capture the exciting path we’re charting for the future.”