Femtech startup Healofy (Vivoiz Healthcare Private Limited) today announced it has raised Rs 48 crore in funding from Celesta Capital. The round also saw participation from existing investors, including Omidyar Capita Network India, IPV, Venture Catalyst, and the Haldiram family office.
Other investors Kunal Shah (CRED) and Vijay Shekhar Sharma (PayTm) also participated in the round, the startup said in a statement. The D2C brand also said that it is raising $1 million in debt from Stride Ventures.
With this round of funding, Healofy will consolidate its position as the one-stop destination for new and expectant mothers to provide them credible content, community support, and high-quality pregnancy and early motherhood D2C products, the company stated.
Healofy was founded in 2016 by Gaurav Aggarwal, an alumnus of IIT Guwahati and Shubham Maheshwari, an alumnus of NIT Warangal, Healofy initially started as a parenting platform and has transformed itself to become India’s largest Women Social Network, connecting women from all across the country with each other.
As one of the highest-rated apps in the ‘pregnancy and parenting’ category on Google PlayStore, The startup claims to have built a safe community that helps women to discuss their pregnancy-related health concerns and transition to early motherhood.
“Across the top 20 Indian cities, one out of four women in early stages of motherhood access the Healofy app on a monthly basis. This is testimony to the quality of content and the strength of the community on our platform,” Gaurav Aggarwal, CEO & Co-founder, Healofy, said.
He further said that the startup has identified a significant trust deficit across our consumer base when it came to purchasing high-quality products within this segment.
According to Gaurab, Healofy’s D2C portfolio helps mothers tap into the power of conversational commerce, learn from peers by exchanging experiences and product reviews while shopping on its platform. It claims to have processing over 50,000 orders per month and expects to benefit more women through this key life stage.
Speaking on the investment, Sudhir Rao, Managing Director of Celesta Capital, said: “We are always searching for technology that makes a positive impact on people’s lives. The Celesta team immediately understood the immense potential of Healofy’s powerful community of mothers and expectant mothers to provide support and advice to their peers.”