CENSANEXT partners with SAP To support emerging agritech and food value chain startups

CENSANEXT, a subsidiary of WayCool Foods, today announced its partnership with SAP India, marking its role as a Partner Managed Cloud provider of SAP S/4HANA, an advanced ERP system tailored for small enterprises and startups worldwide.

According to the company's statement, the partnership aims to transform the ERP landscape for startups, offering them a growth pathway without the usual digital transformation challenges.

Providing technology solutions to startups

Avinash Kasinathan, CEO of CENSANEXT, emphasized the importance of this collaboration, stating, “Our collaboration with SAP marks a significant milestone in our commitment to providing cutting-edge technology solutions to small enterprises and startups.”

He highlighted the benefits of this partnership in empowering emerging businesses with a solid ERP foundation, reducing total cost of ownership (TCO), and simplifying scaling processes. 

"The collaboration reflects our shared commitment to driving digital transformation and empowering small enterprises and start-ups with world-class ERP capabilities. With its parent company – WayCool Foods’ expertise in agri-tech and food value chain, CENSANEXT will be able to bring more value, through its unique IP, to the end-customers," said Sanket Deodhar, Vice President, Digital Natives & Startups, SAP India.

How will the partnership benefit small enterprises and startups?

The partnership introduces a co-branded offering that extends SAP S/4HANA's reach to small enterprises and startups globally. It allows CENSANEXT to offer a comprehensive solution managing both application and infrastructure.

By adopting SAP S/4HANA from the beginning, customers can avoid interim solutions and migration complexities, ensuring a smoother and more cost-effective growth trajectory, the release notes.

What does CENSANEXT do?

CENSANEXT provides a unified tech platform offering real-time visibility and control across the supply chain. Its solutions include digital solutions, automation, and analytics, delivering actionable insights for efficient business governance. These solutions address major food and agri sector challenges, aiding stakeholders like farmers, processors, brands, and distributors in decision-making.

On the other hand, WayCool Foods, the parent company of CENSANEXT, is a food and agritech enterprise in India. It focuses on food development and distribution, leveraging technology to manage a complex supply chain.

WayCool Foods offers technology products as customizable SAAS solutions across various verticals, including farmtech and fintech. The company claims to work with over 200,000 farmers and serves more than 165,000 clients in various trade sectors, boasting a diverse consumer brands basket

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