Cityflo expands into premium rentals with LUXE, targets urban professionals and corporates

Cityflo, a Mumbai-based premium daily commute service, has launched Cityflo LUXE, a new premium rental service offering chauffeured, high-quality vehicles for both business and personal use.

LUXE marks Cityflo's first entry into the four-wheeler space, expanding its service footprint beyond buses into private rentals, launching with an exclusive fleet of Innova Crystas.

“There have been legacy players who’ve delivered exceptional service in this space—but largely within specific niches,” said Jerin Venad, CEO, Cityflo.

“With LUXE, we’re extending that standard of excellence to a wider, underserved market—guided by the same operational discipline that underscores our daily commute services. Today, we have over half a million customers who use Cityflo primarily for their office travel. LUXE is a natural extension—built for the same customer when they need a more personalised, flexible option, whether for business meetings, weekend trips, or special occasions.”

Offering a fleet of premium vehicles

LUXE launches with a fleet of premium vehicles, starting with Toyota Innova Crystas. The company said that each vehicle undergoes routine checks daily and is driven by professional chauffeurs trained in both safety and service etiquette.

The model is designed to eliminate common pain points associated with rentals today—chief among them: unpredictability and last-minute cancellations.

Notably, these vehicles are also equipped with Cautio's AI-powered safety technology—a cutting-edge system that combines real-time driver monitoring, accident prevention intelligence, and trip analytics to ensure the safety of passengers, drivers, and the vehicle itself.

Cautio’s device suite uses advanced driver assistance systems (ADAS), fatigue detection, and real-time alerts to significantly reduce risks on the road, setting a new benchmark for safety in premium rentals. The vehicles are available for a wide range of use cases, including corporate travel, airport transfers, outstation trips, event logistics and more.

Industry growth potential

India’s urban rental mobility market is evolving rapidly. According to a report by IMARC, the Indian car rental market was valued at $2.74 billion in 2024 and is expected to grow at a CAGR of 14.5% through 2033, reaching nearly $9.3 billion.

“Cityflo LUXE is our response to this market vacuum,” added Venad. “We believe the future of mobility and mass adoption in cities like Mumbai and Delhi lies in vertically integrated, professionally operated fleets. LUXE is our first step in that direction for four-wheelers, thereby allowing us to extend the Cityflo standard of service to new audiences and cater to new use cases.”

The service is now live across Mumbai, with plans to expand to other metros in the coming months.