Flipkart-owned Cleartrip announces its new captain, onboards MS Dhoni as brand ambassador

Flipkart-owned travel ticket booking platform Cleartrip has onboarded cricket legend Mahendra Singh Dhoni as its new brand ambassador. 

The company said it has onboarded Dhoni to strengthen its brand ethos of transparency, optimism, and straightforwardness. Dhoni's universal appeal is expected to bolster Cleartrip's mission to become the go-to travel companion for a wide array of travellers, it said. 

Launching the 'ClearChoice' campaign

With Dhoni on board, Cleartrip is set to aggressively expand its customer base and drive its market presence under the 'ClearChoice' campaign. The company said it aims to simplify decision-making in travel, making it seamless and anxiety-free.

Dhoni's association with Cleartrip is seen as a strategic move to inspire travellers and reinforce the company's position as a trusted travel partner for a diverse and expanding user base.

Cleartrip said it believes that Dhoni, with his reputation for making tough decisions, seem effortless and his experience as a global traveller, perfectly embodies the brand's values. Dhoni's first appearance for Cleartrip will be in an advertisement aimed at engaging a broad audience. 

The company aims to leverage Dhoni's appeal across different generations and regions to enhance its market presence and user base.

What did MS Dhoni say about the partnership?

Mahendra Singh Dhoni expressed his excitement, stating, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful."

"In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently," he added.

Cleartrip CEO's comment

“We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from," Ayyappan R., CEO of Cleartrip, said.

He also said the company aims to encourage a large demographic to step out and explore the world with confidence.

Founded in 2006 by Hrush Bhatt, Matthew Spacie and Stuart Crighton, Cleatrip was acquired by Flipkart in April 2021 for $40 million in a distressed sale. Cleartrip is an online travel aggregator that allows users to book flight tickets and hotels