CleverTap acquires rehook.ai to deepen AI‑powered promotions and customer loyalty

CleverTap, the all-in-one engagement and retention platform, has acquired rehook.ai, a Y Combinator-backed startup. rehook.ai offers a promotions automation solution, empowering businesses to manage coupons, discounts, gamification, loyalty programs, and referral initiatives.

The company said the acquisition strengthens its complete suite for customer retention, merging analytics, engagement, and promotions into a single unified offering.

What does CleverTap do?

CleverTap is an all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. The company claims to have served over 2,000 brands like Decathlon, Domino's, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers.

The platform is powered by TesseractDB – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

It is headquartered in San Francisco, with a presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Delhi, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

Increasing conversions and user retention

With the latest acquisition, CleverTap said brands can unlock an enhanced ability to create, distribute, track, and optimize diverse promotional campaigns—ultimately increasing conversions and improving user retention.

Brands will be able to address a broader range of customer needs throughout the user lifecycle—from initial acquisition and onboarding to retention and loyalty. The addition of rehook.ai's real-time promotional data will also enhance CleverTap customers' ability to trigger timely offers based on user behaviour and context, resulting in more meaningful customer relationships, according to the company's statement.

Leadership comments

Anand Jain, Co-founder and Chief Product Officer of CleverTap, said, "We're excited to welcome rehook.ai to the CleverTap family. This acquisition enhances our engagement ecosystem, helping businesses drive retention with greater precision. This allows us to unlock multiple use cases across industries like gaming, retail, and financial services."

"It not only strengthens our ability to support businesses in crafting deeply personalized, AI-driven experiences but also opens up new opportunities for cross-selling and upselling integrated promotions management. Ultimately, it's about helping our customers maximize lifetime value, drive sustainable growth, and build stronger, more loyal relationships with their users," Jain added.

Akhil Suhag, CEO and Co-founder at rehook.ai, added, "We started with a vision of helping businesses make promotions smarter, more dynamic, and truly impactful. Now, as we join forces with CleverTap, we have the scale and reach to bring this vision to a global audience. Beyond that, their deep expertise in segmentation, real-time analytics, and engagement will enhance how we power personalized promotions, making them even more effective. Together, we're setting a new standard for AI-driven, deeply personalized marketing that delivers measurable business impact."