CoinDCX unveils CoinDCX Prime for HNIs, aims to reach $100M in AUM by 2025

Indian crypto exchange CoinDCX has launched a new service called CoinDCX Prime specifically for High-Net-Worth Individuals (HNIs), Family Offices, and Institutional Investors.

The launch comes in response to a notable increase in participation from these groups in the Indian crypto market.

CoinDCX Prime aims to provide personalized investment solutions and dedicated key account managers to meet the unique needs of these investors.

Offering benefits to investors

CoinDCX Prime is designed for investors with a minimum investment volume of Rs 50 lakh, offering a range of exclusive benefits to its members.

Each investor will have access to personalized onboarding and guidance from dedicated key account managers, ensuring tailored support throughout their investment journey.

Additionally, Prime members can consult with expert tax and legal professionals who specialize in the crypto industry, providing them with essential counsel.

The competitive fee structure of CoinDCX Prime includes the lowest trading fees and eliminates additional charges for asset custody or holding gains.

Members also gain exclusive access to yield-generating opportunities through structured products and strategies available via the Advanced Earn product.

These services complement the existing offerings of trading fee discounts under the VIP program and large order executions through the OTC desk, enhancing the overall investment experience for CoinDCX Prime members.

Influenced by surge in HNI

The decision to launch CoinDCX Prime is influenced by a significant surge in HNI and institutional participation in the crypto market.

Minal Thukral, Head of Strategy and Growth at CoinDCX, stated, “Over 1.5 crore Indian investors trust CoinDCX for their crypto journey. We are glad to witness the same level of trust and interest from HNIs. We’ve onboarded over 100 institutional investors, 2,500+ HNI clients, and serve over 25 family offices already. There is significant demand from this category of investors, which is why we are launching Prime Services. These investors seek long-term value and require specialized services.”

A Bain study from 2022 indicated that a substantial proportion of high-net-worth individuals globally plan to increase their allocation to alternative investments like crypto assets. 

How does CoinDCX ensure compliance and trust

CoinDCX has always prioritized compliance and trust. The platform was the first exchange in India to register as a Financial Intelligence Unit India (FIU IND) entity. It adheres strictly to KYC and AML guidelines.

The compliance-first approach has been a cornerstone in building trust among over 1.5 crore retail customers and is expected to play a crucial role in attracting more HNIs, family offices, and institutional investors.

“At CoinDCX, we always have a compliance-first approach. We were the first exchange in India to register as an FIU IND entity. We have already won the trust of more than 1.5 crore retail customers. I believe this will play an important role in onboarding HNIs, family offices, and institutional investors as well,” added Minal.

Aiming to reach $100M in AUM

CoinDCX aims to launch CoinDCX Prime by 2025 and reach $100 million in Assets Under Management (AUM). 

The company has invested in innovative Web3 projects and aims to democratize investments in virtual digital assets.

It is backed by notable investors Pantera, Steadview Capital, Kingsway, Polychain Capital, B Capital Group, Bain Capital Ventures, Cadenza, Draper Dragon, Republic, Kindred, and Coinbase Ventures.